As one of the most productive music producers of the past year, JustaTee has been left empty-handed at a series of award ceremonies.
In recent years, JustaTee has emerged as a very "cool" producer on the trending top. Officially taking on the role of music director at Brother say Hi , he created a series of the most prominent hits of Vpop in 2024 such as Crazy, Catch me if you can, First love too drunk ...
After Brother say hi , JustaTee proves his ability when continuously taking on the position of music director of a series of programs Rap Viet, Wechoice Awards and coming soon Wave 25 , both achieved great success, creating many hits. However, at the year-end award ceremonies, JustaTee almost disappeared and did not receive any awards.
Empty-handed at major awards ceremonies
JustaTee is nominated in the music producer of the year category at two major awards this year. Wechoice Awards and Lan Song Xanh . He is considered a strong contender, with a high chance of winning. The award format of these two awards is also different, as one is voted by the audience, the other is voted by a panel of experts including musicians, producers and the press. Many audiences expect JustaTee to win at least one of the two awards, worthy of his efforts in the past time.
However, after both award ceremonies, JustaTee still came away empty-handed. The winner of this category at the above two awards is also considered JustaTee's biggest rival, SlimV - the music director of the show. Brother overcame thousands of obstacles .
In fact, right from the beginning of the two programs Hi drunk brother and Brother overcame thousands of obstacles On air, these two producers have often been put on the scale to compare the quality of music. Each has their own strengths, while SlimV stands out for his meticulousness, meticulousness, and ability to mix many academic and traditional musical influences, while JustaTee has achieved many successes in creating hits, making catchy music, and attracting audiences.
SlimV's victory at Blue Wave - the award given by a vote of professional judges - was predictable because SlimV's music is more complex and academic-friendly. However, at Wechoice Awards - the award was given entirely by the audience - SlimV also won over JustaTee with a large vote difference that surprised many viewers.
In Wechoice Awards, SlimV "benefits" greatly thanks to votes from the show's fan community. The older brother overcame thousands of obstacles , while JustaTee did not receive as much attention as his colleague. At this award ceremony, the voting power of the show's fan community Hi drunk brother also not strong. The categories appear brothers from two programs, then the talents come from Brother overcame thousands of obstacles all are winners
Coming soon, only prizes left Dedication There is also a category for music producers, but the award format is somewhat similar to Green Wave - that is, based on the votes of professional journalists - JustaTee's chances of winning are also not high.
Lack of strong personal mark
It is undeniable that the main reason JustaTee lost at major award ceremonies is because his “rival” SlimV is really strong in the role of music director. SlimV made a very strong mark in building the overall sound for the entire program, combining popular music genres with folk and traditional music, SlimV is even strong in classical music.
Producers collaborate with SlimV in the program "A man overcomes thousands of obstacles" have many years of experience and are somewhat familiar with the audience, so they have understanding and work well together.
Put on the scale of comparison, JustaTee is somewhat "inferior" in creating personal color in music products. Songs from Hi drunk brother and Vietnamese Rap are diverse in genres but mainly different branches of pop and rap/hiphop, focusing on ease of listening, catchiness, and attraction.
The producers of the show are also diverse, some of them are very new and young, little known in the market. The songs in the show that JustaTee is in charge of are all new songs, having to be done in a short time, so it is inevitable that he is a bit "inexperienced" in editing some songs. That makes JustaTee somewhat "weak" in the award race with SlimV.
But in return, JustaTee gives artists more room to reach the audience with their own musical colors. By focusing on creations that are close to the public as well as allowing contestants to participate deeply in composing and arranging, the music products from programs hosted by JustaTee reach more young audiences with colors that are closer to the market.
Through this, new artists can bring their music closer to the public and spread their products beyond the program. Duong Domic, Captain Boy, Rhyder, Quang Hung Master D after the program all had their own hits that reached high positions on the trending list, with impressive recognition.
It is a pity that JustaTee did not receive prestigious awards for his efforts and hard work in the past year. However, with his recognized and proven ability, JustaTee will still have many more opportunities in the future and is a reliable address when it comes to the role of hit maker.
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