Before his visit to Vietnam, General Secretary and President of China Xi Jinping sent an article to Nhan Dan Newspaper. The article included a paragraph that read:
“Many Vietnamese pop songs are very popular on Chinese social networks, and Vietnamese singers receive a large number of Chinese fans when participating in Chinese entertainment television programs. Humanitarian exchanges are increasingly close, like small streams flowing forever, converging into a large river of friendship between the two countries.”
Chi Pu's career took off in China. She continuously appeared on TV shows in the country of a billion people, was in high demand at events, and her pho restaurant in Shanghai was always full...
Shining golden star
As a drop of water contributing to one of those small streams, 2023 is a milestone in Chi Pu's career. She became the first Vietnamese female artist to succeed in the Chinese market.
Entering Vietnamese showbiz in 2009 after finishing in the top 20 of the Miss Teen contest, Chi Pu is known as a hot girl. She is in demand as a photo model, has acted in several TV series and has had a “fateful relationship” with cinema through the films “Love” and “Sister Sister”.
In 2017, Chi Pu turned to singing. Her decision to “cross over” was similar to that of many other artists before her when they realized the “endless gold mine” of the music market.
When the news of Chi Pu participating in “Dap Gio 2023” was announced, domestic audiences were confused. They did not believe that the female artist had the ability to compete with 29 beautiful women - all of whom are famous artists in China and several other countries.
However, contrary to the concerns of domestic audiences, Chi Pu not only performed well but also shone in the country of a billion people. During her time on the show, she was continuously loved by her fellow contestants and the audience.
Leaving the show with a high ranking, Chi Pu continuously appeared on TV shows and worked in groups with many famous artists in China.
Not only stopping at artistic activities, Chi Pu also quickly launched La Ganh pho restaurant in Shanghai.
In addition to her personal success, Chi Pu is also actively promoting Vietnamese culture in foreign countries. She affirms her desire to elevate the Vietnamese entertainment and culinary industry in the world, by seizing the opportunity when she has the advantage of influencing a segment of foreign audiences.
With music, Chi Pu brings traditional musical instrument arrangements, or Vietnamese songs for the ladies to practice singing. During her activities in China, she uses a 100% Vietnamese crew, partly to show international friends that Vietnamese people are very talented and professional, not inferior to international friends, and partly to create opportunities for Vietnamese staff to exchange and learn new things.
Chi Pu's position is increasingly affirmed through Vietnamese branded costumes, through gifts of Ao Dai and tours to Vietnam for guests, or promoting Vietnamese delicacies such as Com Lang Vong, Cha Com, Nem Chua Ran or Rice Paper with Salt and Chili... And, the most recent proof is the startup of a chain of Vietnamese Pho restaurants in China.
“After all, I also saw the first sweet fruits when many Chinese fans decided to travel to Vietnam. They praised the beautiful scenery of Vietnam. With the fashion products Chi Pu wore in the program, they also searched and bought a lot. This is really a very good sign in promoting Vietnamese culture”, Chi Pu excitedly talked about the first steps of success for herself and her team when “bringing the bell to strike foreign lands”.
tireless efforts
Huu Anh - Chi Pu's manager - shared about Chi Pu's turbulent time when working in the Chinese market: "With a new market where artists have just taken their first steps, it will take more time to learn about the long-term direction.
After two shows “Dap Gio 2023” and “A Delicious Guess”, Chi Pu is fortunate to be known and loved by Chinese audiences. Chi Pu’s newly opened Pho La Ganh restaurant in Shanghai is also supported by both local and tourist customers. We consider the past journey a favorable debut, from which we can closely follow the market and discuss with partners for future plans.”
Talking about the risks of promoting activities in China - a market with a lot of potential but "difficult" and harsh when there is a radical "boycott" movement, Mr. Huu Anh affirmed that the team has always tried to be meticulous in all activities from the first days of setting foot in China.
Chi Pu herself is always well-groomed when filming or appearing in public.
“Chi Pu will continue to operate in parallel in both the Vietnamese and Chinese markets. Wherever she is, we always try our best and seize every opportunity to develop Chi Pu's career in all fields, as well as bring to the audience investment and dedicated projects through which we can more strongly introduce the image of the country, people and culture of Vietnam to international friends," said Huu Anh - Chi Pu's manager.
Closest to the stage at the Asian Youth Music Festival, as the only Vietnamese artist, Chi Pu practiced intensely to perform energetically in front of 30,000 spectators.
Chi has also just been named in the list of Outstanding Entertainment Stars of 2023 nominated by Weibo/Sina. This is a recognition of Chi Pu's efforts in this billion-people market.
“Throughout our operations, we have always respected and acknowledged the contributions of everyone, especially the audience, to improve ourselves day by day. Constantly working and constantly learning and improving is what we always remind ourselves to be able to survive in this entertainment industry,” Chi Pu’s manager emphasized.
Journalist Huyen Thanh - Founder of the program "Blue Wave" believes that in the vast world of showbiz, there are many talents, but not everyone with talent and ability will become famous. As for famous people, people who become stars must certainly have star qualities.
“God did not give Chi Pu a voice that “everyone loves”, but he compensated her with other outstanding qualities that help Chi Pu become special and successful. To me, to put it simply, Chi Pu is a product of the market. Supply creates demand, she cannot be successful if she is not welcomed and loved by many people.”
Meanwhile, media expert Nguyen Phong Viet assessed that Chi Pu's successful entry into the Chinese market, to some extent, can be seen in her efforts and determination to turn herself into a very professional and methodical person in the profession.
“This is something that few artists in Vietnam can do so thoroughly. Chi Pu is an Idol in the flow of young Vietnamese artists at this time,” said Mr. Nguyen Phong Viet.
Music producer and musician Duong Khac Linh commented: “Chi Pu is very bright on stage. Showbiz has many types of singers and Chi Pu is a talented person. Chi Pu is qualified to perform. Her singing voice improves day by day, sometimes the audience ignores a few simple things because they like her and want to see her perform.”
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