The 'national' messaging app Zalo is flooded with red to celebrate the 4/30 National Day

Vietnam's most popular messaging platform - Zalo is launching the "Proud of Vietnam" campaign for its community of 78 million users on the occasion of the 50th anniversary of the Liberation of the South and National Reunification Day (April 30, 1975 - April 30, 2025). With 3 Vietnamese interface sets focusing on the image of the red flag with a yellow star, Zalo is creating a strong wave of patriotism as many users respond, updating their wallpapers and profile picture frames.

The interface sets with the theme “Proud of Vietnam” are provided by Zalo for free to all users on the platform from April 23 to April 30. Users who have updated this interface set to their personal pages during the free trial period can continue to use it until May 5.

To participate in this campaign, users just need to click on the banner on the Diary page to choose a favorite Vietnamese interface set. Currently, the interface set covered in the colors of the Vietnamese national flag is being chosen by many users to express national pride, as well as strong patriotism. In addition, many users also choose to remember iconic historical sites where the image of the red flag flutters. All share a solemn and proud spirit towards the great national holiday.

As one of the most popular messaging platforms in particular and mobile applications in Vietnam in general, Zalo, through its campaign to celebrate the 50th anniversary of the Liberation of the South and National Reunification Day, is contributing to strengthening the spirit of national solidarity and calling on Vietnamese people to look back to glorious historical values.

Previously, the “national” application Zalo also regularly accompanied users to celebrate important holidays of the year. Many campaigns applied advanced AI technology to bring unexpected experiences and create strong connections for the user community, from young people to the elderly.

During the Lunar New Year 2025, a series of unique features such as creating AI greeting cards, full-screen Stickers or Chatbot Kiki Info serving the needs of Q&A, content creation and consulting attracted more than 22 million users to experience.

On October 20, 2024, Zalo recorded 5 million AI cards created, of which more than 2 million cards were sent, honoring Vietnamese Women's Day.

In recent years, Zalo's technological advancements have demonstrated the contribution of this technology organization to the development of science, technology, innovation and national digital transformation. With the successful training of a large language model, Zalo has made Vietnam one of three countries in Southeast Asia to own its own large language model.

Many AI features are also integrated into the Zalo application to serve a variety of users from young to old. Typical examples include text-to-speech, voice message-to-text, text-to-voice editing, text message translation, etc. Currently, 20% of Zalo users use these features regularly every month.

By the end of 2024, Zalo has 17,273 Zalo OAs (official Zalo accounts) belonging to state agencies and public utilities (health, education, etc.), serving more than 40 million followers, covering 63 provinces and cities, supporting people to look up information, carry out administrative procedures and interact with the government.

Currently, Zalo is implementing the "AI-First" strategy to continue to pioneer in researching and developing AI products, bringing AI to serve the lives of Vietnamese people.

Source: https://znews.vn/ung-dung-nhan-tin-quoc-dan-zalo-ngap-sac-do-mung-dai-le-304-post1547674.html