The application of traceability system is considered a necessary direction to clarify the origin and identify product value in many provinces and localities.
Currently, Vietnam is one of the world's leading countries in agricultural production and export, especially rice. In fact, many places and fields have formed many synchronous value chains from production, processing, and product consumption, according to different forms of linkage such as: Linking consumption of output products and services; linking capital contribution for production investment, according to three levels: National key products, provincial products and local products... with the participation of enterprises, cooperatives, cooperative groups, farmers in the agricultural, forestry and fishery sectors, bringing benefits to tens of thousands of households. Moreover, some agricultural supply chains have successfully applied new technologies such as information technology, blockchain technology to connect production and consumption, trace the origin of agricultural products to increase value.
Lam Dong is the 7th largest province in the country, with a large area of tea, coffee and vegetables. Understanding the development strengths as well as the regional economy, taking advantage of existing strengths, Lam Dong province has applied science and technology in production, especially traceability. The biggest benefit of traceability is that consumers can directly learn and collect information about the products they have purchased through traceability in the most complete and detailed way. Thereby, limiting the purchase of poor quality, fake, counterfeit goods, especially products that directly affect the health of consumers such as food, pharmaceuticals or clothing...
For businesses, traceability helps control risks that arise when tracking and verifying the entire path of goods. This is not only a step for businesses to create trust with customers but also a "layer" to protect the reputation of products and businesses, thereby helping businesses aim to conquer the international market, which has very strict requirements for traceability of goods in both production and trade. For state management agencies, this is a useful tool for managing and controlling the goods market.
Recently, many enterprises, cooperatives, and production and business households in Lam Dong province have promoted the application of technology to attach traceability labels to their products when launching them to the market. In recent years, consumer trends in choosing goods have changed a lot, especially for food products. Customers are increasingly demanding and strict in choosing the origin and source of goods.
In recent years, consumer trends in choosing goods have changed a lot, especially for food products. Customers are increasingly demanding and strict in choosing the origin and source of goods. Therefore, using goods with full traceability labels is always the best way for businesses, cooperatives, and production and business households to protect their product brands, while creating trust for consumers, helping them feel secure in using products with clear origins and guaranteed quality.
According to Intellectual Property and Innovation
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