The 360° TV show "This place is so cool" is exploited from immersive AR technology to produce content, however, this is the first time that TV360 has built a VR app product on virtual reality glasses - the first VR TV application in Vietnam, allowing customers to not only experience the Vietnam tourism show, but also enjoy entertainment with other movie, TV and sports content.

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Inspired by the five elements: Metal - Wood - Water - Fire - Earth, "This Place Is Awesome" and Helly Tong bring a series of multi-dimensional journeys of discovery about the heritage land in 5 episodes. Photo: TV360

“This place is so cool” brings domestic and international customers a unique experience, not only "watching" but also "living" in every frame and landscape of Vietnam. The audience will truly immerse themselves in the vivid space created by TV360, affirming the pioneering position of the first television product in Vietnam to apply 360° video technology and VR interactive games on virtual reality glasses. This is a big step forward, helping TV360 to be deeply engraved in the minds of viewers with complete and different experiences.

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The character who experiences and is also the companion of the audience in the TV show “This place is extremely interesting” is the “muse” Helly Tong, beautiful, sophisticated and especially loves to learn about national culture and history. Photo: TV360

Previously, at the MWC 2024 global mobile conference, “This place is so cool” made an impression with more than 10 million views and received many positive feedbacks from customers and experience partners. This product was also invited to participate in nearly 20 major events and exhibitions in provinces and cities across the country such as Quang Ninh, Long An, Ben Tre, Quang Binh, Hanoi, Ho Chi Minh City, Ha Tinh... Thereby, TV360 has expanded connections and signed cooperation agreements with international partners, aiming to develop and exploit foreign markets.

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At MWC 2024, TV360 attracts visitors to experience immersive technology through the product "This place is extremely interesting". This is Vietnam's first 360 TV show with technological and cultural effects. Photo: TV360

Up to now, TV360's strategy is not only to be the number 1 television application in Vietnam, but also to be a leading product in the technology market. In addition to the major technologies applied such as Cloud Microservice technology, 4K-8K video technology, recommendation technology using AI to suggest content and voice recognition. TV360 follows a technology-centric strategy to continuously improve customer experience with the service. Not stopping there, TV360 also builds a strategy to invest in foreign markets, connect Vietnamese people abroad and serve people in the markets where Viettel is operating, called "Go Global".

The final results will be officially announced on December 12, 2024. In the meantime, please continue to follow and support TV360 at https://tv360.vn/

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Phuong Dung