Propaganda and promotion of Vietnam National Brand booth at Vietnam Foodexpo 2023

Vietnam International Food Industry Exhibition (Vietnam Foodexpo) is the largest international trade promotion event in the field of food, agricultural and aquatic products in Vietnam, chaired by the Ministry of Industry and Trade and assigned to the Vietnam Trade Promotion Agency (VIETRADE) to directly organize to boost exports and develop the domestic market. The exhibition is organized with the aim of promoting the strengths and image of the industry, honoring the values of businesses, products and services in the industry; creating a favorable environment to promote business opportunities, connecting trade for Vietnamese food businesses in the country with foreign markets.

Tuyên truyền, quảng bá gian hàng Thương hiệu quốc gia Việt Nam tại Vietnam Foodexpo 2023

Propagating and promoting the Vietnam National Brand Program at Vietnam Foodexpo 2023

Vietnam Foodexpo 2023 will take place from November 22 to 25, 2023 at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City.

In order to improve the efficiency of businesses with products achieving the Vietnam National Brand when participating in Vietnam Foodexpo 2023, the Secretariat of the National Brand Program has deployed the Vietnam National Brand - Vietnam Value Pavillion booth with a scale of up to 36 booths to highlight the identification system of the National Brand Program and products achieving the National Brand in the food and beverage industry.

Booths of businesses with products achieving National Brand at Vietnam Foodexpo 2023

The Vietnam Value Pavilion has the largest area ever, creating a difference in scale, demonstrating the methodical and serious investment of enterprises with products achieving the National Brand when participating in the Exhibition as well as participating in the Program. The Vietnam Value Pavilion is an opportunity for enterprises to promote, introduce products, seek partners and demonstrate their leading role in the food and beverage sector, while also promoting the National Brand Program of the Vietnamese Government to enterprises and the social community at home and abroad.

National Brand Booth

At the Exhibition, visual propaganda activities were implemented synchronously and diversely by the Program Secretariat. The Program Secretariat designed and constructed the space above the entire booth area and the traffic routes around the booths, ensuring the general identification requirements of the Vietnam National Brand Program.

This will create a ripple effect, helping to promote the Program and businesses with products achieving the National Brand in the food industry. In addition, the Secretariat also designed and staged the National Brand banner at the Vietnam Value Pavillion; placed standees in many places in the fair grounds; leaflets; published publications (printed and electronic versions in flipbook format) introducing the National Brand Program and products achieving the National Brand. This will attract many visitors, partners, investors, and promote effective development cooperation.

Many visitors came to visit the National Brand booth.

Enterprises with products achieving the National Brand with booths in the Vietnam Value Pavillion include: Luong Quoi Coconut Processing Company Limited, Hoang Minh Water Joint Stock Company, Cholimex Food Joint Stock Company, Khanh Hoa Salanganes Nest State-owned One Member Limited Liability Company, Hanoi Trading Corporation (Hapro), Colusa - Miliket Food Joint Stock Company, Quang Ngai Sugar Joint Stock Company, Tai Ky Food Powder Joint Stock Company, SAFOCO Food Joint Stock Company, Nutifood Nutrition Food Joint Stock Company.

Businesses visit, learn, experience and access technology equipment at Vietnam Foodexpo 2023

The implementation of propaganda and promotion for the National Brand Program and products achieving the National Brand at the Vietnam Value Pavillion is an opportunity for businesses with products achieving the National Brand to promote their image, product brands, seize business opportunities, connect with partners and domestic, regional and international businesses. This is also an opportunity for businesses to visit, learn, experience and access the most modern equipment and technology for processing, preserving and packaging food. Thereby helping the company's product production and processing to become better and better, contributing to improving production and business efficiency to meet the 3 criteria: "Quality - Innovation, creativity - Pioneering capacity".

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