“Youth of Thua Thien Hue participates in preserving and promoting Hue cultural values ​​in the digital age”

Báo Thừa Thiên HuếBáo Thừa Thiên Huế01/07/2023


Building Hue culture on digital platform

  Opening the dialogue, Ms. Le Thi Kim Hang, Vice President of the Provincial Young Entrepreneurs Association, said that with the current development speed, social networks play a very important role in promoting brands. What plans do provincial leaders have to build Hue's cultural identity on a digital platform?

Deputy Director of the Provincial Department of Culture and Sports Nguyen Thien Binh informed that the unit has submitted to the Provincial People's Committee to issue a project on Information Technology and Digital Transformation of the Culture - Sports sector. Currently, the Provincial Department of Culture and Sports is focusing on coordinating with relevant parties to digitize all tangible and intangible heritages in the area. In addition, the identity set for conical hats, ao dai and traditional crafts such as: weaving zèng, bronze casting, weaving... is also being urgently built and will be completed soon in the near future.

With the above efforts, Hue's cultural characteristics will appear more on digital platforms, especially social networking sites. From there, it will increase recognition and promote Hue culture to a large number of tourists. In addition, building Hue cuisine in a standardized direction based on Hue culture is an issue that some young people are particularly interested in.

Mr. Hoang Phuoc Nhat, Deputy Director of the Department of Tourism, said that the tourism industry is focusing on developing the “Culinary Capital” project. Along with the “Ao Dai Capital” project, this will be one of the core contents to develop the tourism industry in the coming time.

Over the past two years, the Department of Tourism has also implemented many solutions to preserve and standardize Hue dishes such as: Coordinating statistics and issuing the book series "Common knowledge of women", instructions on cooking Hue dishes... In addition, the digitization of data on Hue dishes has also been gradually completed, thereby helping tourists to easily look up on many different application platforms.

Preserving and promoting the cultural values ​​of ethnic minorities

That is the issue raised by Secretary of the Hong Kim Commune Youth Union (A Luoi District) Tran Mai Hieu at the dialogue and received a lot of attention.

Chairman of the Provincial People's Committee Nguyen Van Phuong said that Thua Thien Hue has two highland districts, A Luoi and Nam Dong, with a large number of ethnic minorities living there. This is also an advantage from a tourism perspective as the province has a diverse and unique culture. However, conditions for developing culture and tourism in the highlands still face many difficulties. In recent times, authorities at all levels have made efforts to support local people in eliminating hunger and reducing poverty, gradually improving their lives. This is also an opportunity for people to pay more attention to preserving and promoting their unique cultural identity.

In the coming time, the provincial leaders will direct relevant departments and branches to continue efforts to promote the cultural values ​​of ethnic minorities through supporting the consumption of typical goods and developing tourism products. Hopefully, these positive moves will contribute to improving the lives and creating conditions for people in the highlands to develop tourism and services through unique cultural identities.

Promoting the role of young people

Regarding Resolution 04 of the Provincial Party Committee on building Thua Thien Hue to be worthy of being one of the major and unique centers of the country and Southeast Asia in terms of culture and tourism in the period of 2021 - 2025 and vision to 2030; Secretary of the Youth Union of Phu Ho commune (Phu Vang district) Duong Duc Quy hopes that the Youth Union at all levels will have specific directions to promote the role of young union members.

Secretary of the Provincial Youth Union Nguyen Thanh Hoai shared that in recent times, the youth of Thua Thien Hue have had many meaningful movements and activities to promote the role of the Youth Union in building the province into one of the centers of culture and tourism. Notable among them are: The 0-dong tour "Walking around Vinh" implemented by the Huong Vinh Ward Youth Union and students of the International Faculty (Hue University); tourism promotion products and images of Hue on digital platforms implemented by students of the Tourism Faculty (Hue University)...

In the coming time, the Youth Union at all levels will continue to focus on education, arousing the pride and love for the homeland of the Youth Union members. From there, calling on each young person to be a tourism ambassador to promote Thua Thien Hue. In addition, the start-up movement, especially start-ups from cultural products, will be supported by the Youth Union through supporting capital and guiding activities.

Chairman of the Provincial People's Committee Nguyen Van Phuong also informed that the start-up and innovation movement has been, is and will be given special attention by authorities at all levels. Especially for young people, the start-up path will be supported by local authorities through many different forms.

At the dialogue, the Youth Union members also boldly shared and proposed ideas and aspirations related to the issue of youth participation in building Thua Thien Hue into a large and unique center of the country and Southeast Asia in terms of cultural tourism, contributing to promoting the unique culture of the ancient capital of Hue in the context of the 4.0 Revolution.

In his concluding remarks, Chairman of the Provincial People's Committee Nguyen Van Phuong acknowledged and highly appreciated the enthusiastic opinions of the Youth Union members. Through the dialogue, the Chairman of the Provincial People's Committee hoped that the young people would continue to maintain, nurture and spread their love for their homeland through activities contributing to their families and the community.

On the part of departments, branches and sectors, it is necessary to continue to pay attention to the issues raised by the Youth Union at the dialogue. From there, there will be more specific instructions to contribute to building Thua Thien Hue on the foundation of preserving and promoting cultural values.

Within the framework of the dialogue conference, the signing ceremony of the Regulations on coordination of work between the Provincial People's Committee and the Executive Committee of the Ho Chi Minh Communist Youth Union of the province for the period 2023-2027 also took place. On this occasion, 15 outstanding young people with outstanding achievements in all areas of social life were also awarded by the Chairman of the Provincial People's Committee.



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