120 booths and 80 participating businesses
The opening ceremony was attended by Mr. Nguyen Loc Ha - Vice Chairman of Binh Duong Provincial People's Committee, Mr. Giang Quoc Dung - Deputy General Director of Becamex IDC Corporation - Chairman of the Board of Directors of WTC Binh Duong Company, Mr. Hong Jeong Yong - Director of KOCCA Vietnam, Mr. Choi Seung Jin - Director of the Korean Cultural Center in Vietnam, Mr. Lee Jae Hoon - Director of the Korea Tourism Organization in Vietnam, and many representatives of agencies and enterprises of Vietnam and Korea.
According to the Organizing Committee, the week is a series of 4-day events from September 14-17, including: Vietnam - Korea Iconic Character & Copyright Festival 2023 and Learning & Playing Festival 2023, which will help promote cultural exchange and develop the Iconic Character industry, an emerging industry in Vietnam.
The event attracted 120 booths and 80 businesses from Vietnam, Korea and many other countries. In addition, there will be many activities such as business connections, seminars and conferences for local businesses to connect and learn. Notably, at the program, many booths introduced cultural spaces, products and educational services.
For example, the ViewSonic model provides educational solutions for smart classrooms. With ViewBoard interactive screens, projectors and myViewBoard software, teachers will proactively create interactive lessons, empower students in the classroom, encourage students to work in groups and participate in lessons naturally.
In addition, there will be many fun and creative activities for children and families such as: K-Pop Cover Dance Contest, Mascot Performance, Bubble Performance, Hanbok Wearing Experience, and many other exciting activities.
According to the Organizing Committee, this will be a program marking the next phase of cooperation between domestic and international enterprises in the field of creative service industry.
Creating a premise to promote the creative service industry in Binh Duong province
Binh Duong Province has identified creativity and innovation as one of its top development goals. Specifically, this series of events is an important foundation, helping businesses create value, develop new, unique, and outstanding products, services, ideas, processes and business trends, bringing necessary competitive advantages.
“From the very beginning of the planning process for this program, KOCCA Vietnam chose Binh Duong province as the location to promote the event, as the province has always supported us a lot in all aspects. We hope to jointly develop Binh Duong province into an iconic market for the Character industry in Vietnam and Southeast Asia through the organization of the annual Iconic Character & Copyright Festival. To realize this vision, we have been making every effort globally to prepare for the Vietnam-Korea Iconic Character & Copyright Festival 2023” – Mr. Hong Jeong Yong – Director of KOCCA Vietnam shared.
Attending the event, Mr. Nguyen Loc Ha - Vice Chairman of Binh Duong Provincial People's Committee assessed that the Vietnam International Cultural and Iconic Figures Week 2023 is an event that creates a premise to promote the creative service industry in Binh Duong province. At the same time, it marks the continuation of the good cooperation roadmap between Vietnam - Korea in general and between KOCCA Vietnam - Binh Duong New City World Trade Center in particular.
According to Mr. Nguyen Loc Ha, in the era of strong transformation to a knowledge-based and creative economy, with the attention of provincial leaders and the support of businesses, Binh Duong's cultural industry is gradually taking shape, contributing to improving the spiritual life of the people and promoting the socio-economic development of the province. Currently, Binh Duong province has been promoting the development of science and technology, innovation and especially aiming at the development of trade, services, cultural and educational activities.
Mr. Nguyen Loc Ha believes that with suitable and interesting content, the event will bring a breath of fresh air, promote the content creation industry and the entertainment education industry, help businesses access a promising tool to increase competitiveness, promote business efficiency, as well as continue to improve the quality of human resources in the province.
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