Vietnamese Goods Week in France

The Vietnam Trade Office in France said that on October 18, 2024, the second Vietnamese Goods Week in France in 2024 took place at the Carrefour France distribution system.

This is also the 8th time the Goods Week has been organized since the first time the Vietnam Trade Office in France implemented a three-way cooperation model between retail distributors, importers and Vietnamese export enterprises through the Trade Office as a bridge.

Attending and cutting the ribbon to open the event were Mr. Dinh Toan Thang - Vietnamese Ambassador to France, Mr. Vincent Éblé - Regional Senator, Mr. Julien Munch - Director of Carrefour France, Ms. Nguyen Thao Hien - Deputy Director of the European - American Market Department, Ministry of Industry and Trade, Mr. André Yuste - Mayor of Lognes City, Mr. Tran Phu Lu - Director of the Center for Trade and Investment Promotion of Ho Chi Minh City...

Delegates cut the ribbon to open the 2nd Vietnamese Goods Week in France in 2024. (Photo: Vietnam Trade Office in France)

Mr. Vu Anh Son - Commercial Counselor, Vietnam Trade Office in the French market said that the presence of delegates from France and Vietnam showed the importance of the event. "The participation of the Senator, Mayor and Director of Carrefour France shows the interest of the central government, local government and French enterprises in the bilateral relationship with Vietnam and the interest of French enterprises and consumers in Vietnamese goods" - Counselor Vu Anh Son commented and added that on the Vietnamese side, the presence of the Vietnamese Ambassador to France, the delegation of the Ministry of Industry and Trade and Ho Chi Minh City has raised the level of the event, in addition to affirming the commitment of the Vietnamese Government in its efforts to accompany export enterprises, it also shows the close attention of Vietnamese agencies in the host country in implementing assigned tasks.

Enhancing Vietnamese brand in European market

According to the Trade Office, after 4 years, the Vietnamese Goods Week at retail distribution systems in France has become an indispensable spiritual food for French consumers. Meeting expectations of the growth and deeper penetration of Vietnamese agricultural products into the French market, this is the first time the event has been organized on an expanded scale, not only limited to the premises of the Carrefour supermarket as in previous times, but also expanded to the Collégien Trade Center.

Through this, visitors have the opportunity to experience a miniature Vietnamese space right in the heart of France, with decorative designs imbued with Vietnamese identity such as village gates, lanterns, and images of famous landscapes.

Traditional art performances such as lion dance, conical hat dance and traditional musical instrument performances created a lively and unique festival atmosphere. For the first time, an exhibition of paintings of famous landscapes of Vietnam such as Ha Long Bay, Hoi An ancient town and Sapa terraced fields was held within the framework of the event. This exhibition space gives visitors the opportunity to admire and feel the beauty of famous tourist destinations, as if they were “traveling on the spot”, discovering the unique features of Vietnamese culture and nature right in the heart of France.

Different from usual, in addition to the Asian pavilion, which highlights Vietnam with its diversity and abundance of goods, this event attracted nearly 10 prestigious Vietnamese enterprises who are suppliers of goods to the Carrefour distribution system, bringing their most typical and quality products. From fresh agricultural products such as dragon fruit, mango, grapefruit to processed foods such as fish sauce, pho, cashew nuts, all are displayed eye-catchingly and introduced in detail so that French consumers can better understand the quality and difference of Vietnamese goods.

Through the weeks, the image and value of Vietnamese goods are promoted directly to consumers in foreign markets. Illustrative photo

One of the highlights of this event was the participation of the Vietnam Pepper and Spice Association. Ms. Hoang Thi Lien - President of the Association directly attended and introduced typical spice products, the most prominent of which was pepper - a key export item of Vietnam. With its superior quality and popularity in Europe, Vietnamese pepper is increasingly asserting its position in the international market. The Association emphasized the goal of building a sustainable and prestigious brand image, focusing on quality instead of just focusing on quantity.

Solid foundation for building Vietnamese brand

The Vietnamese Goods Week events organized by the Vietnamese Trade Office in France in coordination with partners are of great importance in the strategy of promoting exports and building Vietnamese product brands in the international market. These weeks are not only for trade promotion purposes but also create a solid foundation for Vietnamese enterprises to penetrate, develop and build sustainable brands abroad.

Through the weeks, the image and value of Vietnamese goods are promoted directly to consumers in foreign markets. Displaying products and organizing cultural and culinary activities help consumers have the opportunity to experience and better identify Vietnamese products and culture. This creates connections, builds sympathy and thereby increases demand for Vietnamese goods.

For businesses, this is an opportunity to introduce their products to large distribution systems such as Carrefour, E.Leclerc or SuperU. This helps Vietnamese products not only appear but also have a prominent presence, helping to increase accessibility and recognition with international consumers.

Source: https://congthuong.vn/tuan-hang-viet-nam-tai-phap-nen-tang-de-doanh-nghiep-phat-trien-xay-dung-thuong-hieu-tai-chau-au-353557.html