Billionaire Bill Gates recently had a personal trip to Da Nang, after attending the wedding of billionaire Ambani's son in India. This is Bill Gates' return to Vietnam after nearly 2 decades.
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| Bill Gates and Paula Hurd at a lavish Indian party |
Bill Gates first came to Vietnam in 2006, on a business trip and arranged some business deals in the information technology sector. He also visited Tu Son district, Bac Ninh province and experienced local culture such as chewing betel and listening to traditional quan ho singing.
That short trip underscored Bill Gates’ deep interest in exploring diverse cultures and supporting technological advancement around the world. Notably, Bill Gates once promised that the next time he came to Vietnam, it would definitely be a great vacation.
The 69-year-old billionaire is the co-founder of Microsoft Corporation. He is always on the list of the richest people in the world and is considered one of the pioneers of the computer revolution in the 1970s and 1980s. As of March 2024, Bill Gates has a fortune of 149 billion USD and is the 5th richest person in the world.
Returning to Vietnam this time, he and his girlfriend spent about 5 days in Da Nang, staying at a luxurious 5-star resort in Son Tra district.
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| Billionaire Bill Gates and his girlfriend Paula Hurd took a souvenir photo after enjoying tea on top of Ban Co Mountain, evening of March 6. |
There are people whose every move the whole world watches, one of them is Bill Gates. In recent days, the keywords "Da Nang" and "Vietnam" have been searched more and more despite the American billionaire's rather tight schedule. Notably, according to Google Trends, on the evening of March 6, the phrase "Bill Gates Da Nang" ranked 13th out of 25 fastest growing phrases globally related to the keyword "Bill Gates".
Images of a $70 million private jet parked at Da Nang airport, images of Bill Gates and his girlfriend playing tennis or enjoying Vietnamese tea on top of Ban Co have been spread around the world.
In fact, when celebrities go to a place, besides business, they care most about safety and that the destination must be highly humane. Meeting their requirements is not simple.
Bill Gates' choice of Da Nang as a destination and Son Tra peninsula as a resort is not only a sign of his personal interest in Vietnam, but also carries a very clear message: Vietnam with its beautiful nature is absolutely a destination for world tourists, and moreover, a high-class destination.
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| Indian billionaire couple booked an entire 5-star resort in Da Nang for a lavish wedding |
Previously, Vietnam has also welcomed international tourists who are politicians and famous artists many times. Da Nang, Ha Long, Phu Quoc are the locations for wealthy weddings of Indian billionaires... These are proofs of the growing attraction of Vietnam as a leading destination for entertainment for everyone, from the common segment to the upper class.
In 2024, Vietnam aims to welcome about 17-18 million international visitors and currently has many opportunities. Products and services are also increasingly improved after the Covid-19 pandemic and this time will be an opportunity to break through and restore both human resources and services.
And if we can take advantage of the images of famous people's trips, Vietnam will increase its brand awareness. To put this simply, billionaires and international celebrities have great influence. When they come to Vietnam, the destination will be known by many interested people. Once customers know the destination more clearly, it will be easier to approach them.
Bill Gates came to Da Nang not only to spend money to enjoy high-class services but also to help promote the image of Vietnam in general, Da Nang and Son Tra in particular. The proof is that his trip to Vietnam, although quiet, was mentioned by the media and online community around the world. This move helps promote the image of beautiful nature and friendly Vietnamese people.
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| Images of billionaire Bill Gates' private plane and activities in Da Nang shared |
Responding to the press, Ms. Nguyen Thi Hoai An, Deputy Director of the Da Nang Department of Tourism, also said that billionaires often create influence and create trends that guide the emotions and consumption habits of tourists. The fact that billionaire Bill Gates chose the city as a place to relax, not for work or charity, shows that the city's tourism industry is on the right track in attracting visitors in the high-quality segment.
This is not only a demonstration of the ability to meet strict service standards but also a good opportunity to promote tourism image, business opportunities, and introduce the locality to the elite.
To exploit effectively and welcome more billionaire and super-rich guests, it is necessary to continue building leading brands, building quality tourism products to "make tourists remember", and at the same time, it is necessary to upgrade the supply chain into a tourism value chain.
In particular, the quality of service must be classy and different, and the psychology of high-income earners must be carefully studied to attract them. To have that difference, we must exploit the cultural and natural values of each region.
Obviously, Bill Gates came to Vietnam with the message of a new opportunity, the remaining problem lies with us...
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