From MILK BOX to... CONSCIENCE

This network took advantage of legal loopholes and sophisticated tricks to promote and distribute a huge amount of fake milk over a period of about 4 years, generating revenue of up to 500 billion VND. Not only that, consumers were also outraged because the 573 brands of fake milk powder produced by this network were mainly for premature babies, preterm babies, pregnant women, people with kidney failure, and people with diabetes.

Editor Quang Minh once used his children as evidence in a HIUP milk advertisement video.

Photo taken from promotional video

It is impossible to describe the inhumanity of those who have just been arrested for intentionally producing and trading fake milk for the most vulnerable and weakest groups of consumers. In order to earn hundreds of billions of dong in profits, these subjects have put countless elderly people, children, and sick people at risk of nutritional deficiencies and important micronutrients for periods requiring special care; not to mention the harmful effects of additives that these subjects put into fake milk. The consequences of using fake milk can have long-term impacts on the health, physical condition, and even the lives of those who accidentally trust the product.

A series of reasons for the existence of fake milk products on the market have been dissected. In particular, public opinion is very interested in the role of certain prestigious and famous people who have appeared in promotional videos of the two above-mentioned companies, advertising fake milk brands.

Some names include actor Doan Quoc Dam, MC Hoang Linh advertising for Rance Pharma's Cilonmum milk line; Dr. Le Thi Hai, former Director of the Nutrition Center - National Institute of Nutrition in the advertising video for Talacmum and Bold Milk of Hacofood Group; Associate Professor Dr. Nguyen Thi Lam, former Deputy Director of the National Institute of Nutrition in the advertising video for Hacofood Group's factory and milk...

Faced with a series of questions from the public, some chose to remain silent, some told the press that they were "being taken advantage of", and others said that they only relied on the licensed product and published nutritional ingredients to give appropriate advice!

Ms. Le Thi Hai in a video advertising Bold Milk - a type of milk in a fake milk chain.

Photo taken from promotional video

In the spotlight of 573 fake milk brands labeled as "meeting international standards", many artists and celebrities who have previously advertised exaggerated and false information for milk products continue to be mentioned, such as MC Quyen Linh and MC Cat Tuong advertising "milk for treating diabetes" and "milk for bones and joints"; actor Cao Minh Dat advertising "colostrum to help cure insomnia"...

Among them, the strongest "chain reaction" is the image of editor Quang Minh and MC Van Hugo in the advertising videos of HIUP milk brand of Alama Vietnam Trading and Technology Company Limited. These two famous people have been criticized by public opinion for repeatedly using their own children as evidence to affirm that HIUP milk helps children grow taller or increase height from 3 - 5 cm within 3 months along with many other exaggerated words.

Notably, the manufacturing company was fined in March 2024 for advertising HIUP products that did not comply with the content approved by the authorities, and was forced to correct the information and remove the violating advertising content. However, the promotional videos were still widely available on social networks until recent days.

An advertising case that caused a stir in mid-March was the case of Quang Hai’s wife, whose social media account has millions of followers, giving her 8-month-old son a “cool milk” that helps him absorb nutrients well and become plump. However, the product is actually a drink supplemented with probiotics and minerals and is intended for children 1 year and older. When exposed, many people harshly criticized the mother, saying that she used her child’s image to advertise false information that could be harmful to the health of young children.

It can be seen that milk is a form of supplementary food that is prioritized for children, the elderly, the sick... With tens of thousands of milk brands on the market, the fact that famous people or reputable people advertise, introduce or share experiences about the product has a great impact on consumers' decisions to choose milk. I just hope that anyone who accepts advertising contracts for milk as well as other nutritional products, needs to be clear about their experiences, honest about the information so as not to support fake milk, poor quality milk or recommend the wrong use of the target audience, or the wrong name of a product that is not milk. Please do not let your conscience be clouded by the remuneration or profit gained from buying and selling... trust!

Source: https://baodaklak.vn/tin-noi-bat/202504/tu-hop-sua-den-luong-tri-8cf1ae7/