Leaders of ministries and branches together pressed the button to open the festival
The Vietnamese Goods Identification Program with the names "Proud of Vietnamese Goods", "Quintessence of Vietnamese Goods" in 2023 is one of a series of activities to implement the Domestic Market Development Project associated with the Campaign "Vietnamese people prioritize using Vietnamese goods" in the period of 2021-2025, and is a task in the Action Program of the Ministry of Industry and Trade to implement Resolution No. 01/NQ-CP of the Government on key tasks and solutions to implement the Socio-Economic Development Plan, State Budget Estimates and improve the business environment, enhance national competitiveness in 2023; Resolution No. 105/NQ-CP dated July 15, 2023 on tasks and solutions to remove difficulties for production and business.
Speaking at the opening ceremony, Mr. Do Thang Hai - Deputy Minister of Industry and Trade said: "The results of the implementation of the Campaign "Vietnamese people prioritize using Vietnamese goods"; the Program to Identify Vietnamese goods with the name "Proud of Vietnamese goods" have contributed to the excellent completion of economic targets towards curbing inflation and stabilizing the macro economy. The total turnover of retail goods and services from 2009 to present has had an annual growth rate of about 10% compared to the previous year. Even during the Covid-19 pandemic, or during the current period of declining global demand, the domestic market is a large enough space for businesses to continue to maintain the growth momentum of retail sales of goods and services". At the same time, it affirmed that in the coming time: “The Ministry of Industry and Trade will continue to closely follow the policies of the Central Steering Committee of the Campaign, coordinate with members of the Steering Committee and localities in developing plans and implementing them. At the same time, synchronously and effectively implement the Strategy "Domestic trade development for the period up to 2030, vision to 2045"; Preside over and coordinate with relevant units to implement tasks under the Domestic Market Development Project associated with the Campaign "Vietnamese people prioritize using Vietnamese goods" for the period 2021-2025, focusing on organizing market development activities called "Proud of Vietnamese goods", "Quintessence of Vietnamese goods"; Continue to reform administrative procedures, review and reduce business conditions, raise awareness of public service performance of officials and civil servants in the industry to convey to society a positive feeling about an effective and efficient administration". 
The annual action program of the Ministry of Industry and Trade in response to the Campaign has been widely organized in 4 areas, including Information and propaganda; Reviewing and promulgating additional laws, mechanisms and policies to support production; Promoting trade and expanding the domestic market; Reforming administrative procedures and market management. In particular, the annual Vietnamese Goods Identification Program with the names "Proud of Vietnamese Goods", "Quintessence of Vietnamese Goods" organized by the Domestic Market Department in coordination with the Industry and Trade Magazine has made many creative efforts in implementation and achieved many encouraging results. The activities of the Program have truly inspired, encouraged and connected tens of millions of Vietnamese people to Vietnamese goods; contributing to creating a new, dynamic flow in the current market; consumers increasingly appreciate the quality and reputation of Vietnamese goods brands. This year's program includes many exciting activities taking place on December 9-10-11, 2023, with 3 highlights: The "Pride in Vietnamese Goods" and "Quintessence of Vietnamese Goods" Festival 2023 at Dong Kinh Nghia Thuc Square, Hoan Kiem Lake walking street opening on the evening of December 9, lasting until December 10, 2023. The "Pride in Vietnamese Goods" and "Quintessence of Vietnamese Goods" Festival 2023 includes activities: Displaying, introducing, promoting and honoring Vietnamese goods and services with strengths and high quality; Fashion show activities of Garment Corporation 10 (2023 fall-winter collection The Pilgrimage) and Craft Link Social Enterprise Joint Stock Company (Tradition in Contemporary collection) Art activities, exchanges, and cheerleading to spread the influence, promote the consumption of Vietnamese goods associated with the message "Proud of Vietnamese goods", "Quintessence of Vietnamese goods"... Sports activities: The "Proud of Vietnamese goods" race took place on the morning of Sunday, December 10, 2023 with the participation of more than 1,000 officials and employees inside and outside the industry and trade sector at the Hoan Kiem Lake walking street, Hanoi. On the sidelines of the sports event, there are experiences, cheerleading, minigames with prizes to learn about the Campaign and Vietnamese products and brands; exchange activities to convey the message "Vietnamese people prioritize using Vietnamese goods". The Forum to promote production and consumption of Vietnamese goods was held on the afternoon of December 11, 2023 at the International Convention Center, Hung Vuong, Hanoi. The Forum focused on discussions on: Development trends of production and consumption of Vietnamese goods in the new situation; Experience and solutions to enhance the position and increase the recognition of Vietnamese goods in the domestic market; Solutions to effectively exploit the quintessential characteristics of Vietnamese goods; Creative solutions and ways to develop links to consume Vietnamese goods in the new context... 
The Vietnamese Product Identification Program named "Proud of Vietnamese Products", "Quintessence of Vietnamese Products" in 2023 has the participation and support of many units inside and outside the Industry and Trade sector, in which SABECO is the sponsor and has accompanied the Program for many years organized by the Ministry of Industry and Trade.PV
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