From prediction to personalization, AI is a powerful aid to news production

(CLO) The combination of human intelligence and artificial intelligence is creating a revolution in the media industry. AI is not only a support tool but also a powerful partner of content creators.

The emerging football prophet

Artificial intelligence has opened up a new direction in predicting the results of football matches. Thanks to its ability to process huge amounts of data, AI can deeply analyze the performance of football teams, player statistics, head-to-head history, and even environmental factors such as weather.

Euro 2024 has just proven to be an unexpected "prophet": artificial intelligence. Tuoi Tre Newspaper's digital content team has pioneered the application of AI to analyze and predict matches at Euro 2024. AI has quickly retrieved and analyzed a series of data on the history of confrontations, performance, and form of the teams and players participating in Euro.

Tuoi Tre Newspaper uses AI to analyze data to predict the results of Euro 2024. (Photo: Tuoi Tre Newspaper)

Based on the collected data, AI has made detailed assessments of the strengths, weaknesses, and playing styles of each team, thereby predicting situations that may occur during the match. AI not only provides dry data but also supports editors in creating attractive content such as virtual commentators and detailed match analysis videos .

AI's predictions have been impressive, accurately predicting many important results, such as: AI correctly predicted the 2-1 score, Spain's comeback victory over France: even when many experts underestimated Spain's ability. AI also predicted the brilliance of young talent Yamal. In Spain's final victory, AI correctly predicted the final score and the champion team before the match took place.

"Thanks to its ability to process large amounts of data and perform complex analysis, AI has contributed to creating extremely accurate match outcome predictions, even surpassing veteran football experts," said Le Xuan Trung, Deputy Editor-in-Chief of Tuoi Tre Newspaper.

Understand and serve readers better

According to Mr. Le Xuan Trung - Deputy Editor-in-Chief of Tuoi Tre Newspaper, AI participates in editorial activities as a data analyst working diligently 24/7 to study reader behavior on electronic newspapers.

Based on the data and clear explanations of AI along with the intuitive assessment of journalists, the editorial office can recognize and evaluate which content, which field, which type of news is attracting many viewers: current affairs, politics , society, law, culture, sports...? From there, the editorial office prioritizes content development according to the level of interest of readers and of course must also be harmonious and consistent with the policy of the Editorial Board.

The new Quick Read section appears on the menu of the VnExpress application. (Photo: Tuan Hung)

For example, in addition to current affairs content, AI analyzed the results showing that readers are more interested in health and legal content, so the editorial board has prioritized the development of this content. This is 'green' content that the Editorial Board has determined needs investment to both meet the needs of readers and be in line with the direction of solution journalism to advise and guide readers on health and legal issues.

"Hot news - current events are considered fast food, eaten immediately, indispensable, while green news - private, in-depth can be viewed at any time, according to the needs, at the right time of each reader. 'Hot' news attracts readers, 'green' news retains readers and needs to make readers come back regularly", said Mr. Le Xuan Trung.

In addition, AI has become an indispensable tool in the Tuoi Tre newsroom. Every day, AI processes thousands of pieces of data, from reporters' story suggestions to readers' feedback, to serve as material for the morning news briefing.

Mr. Le Xuan Trung emphasized: "AI can compile a report within 5 minutes, while previously, a secretary had to spend up to 2 hours to complete this work."

The "Quick Read" feature on the VnExpress app is also a prime example of the power of artificial intelligence in revolutionizing the way we access information. Instead of spending time reading each article, users can now listen to summaries of important news with just a few simple steps.

"The new feature helps readers access news completely hands-free, convenient in many situations such as driving, doing housework, cleaning the house or simply enjoying a cup of coffee every morning. More importantly, Quick Read helps readers reduce the time spent on the phone while still grasping and updating the latest information developments," said a representative of the application development team.

Hoang Anh

Source: https://www.congluan.vn/tu-du-doan-den-ca-nhan-hoa-ai-ho-tro-dac-luc-cho-san-xuat-tin-tuc-post328870.html