Sticking to the strategy of participating in the global Food - Beverage - Milk - Confectionery value chain, Thanh Thanh Cong - Bien Hoa Joint Stock Company (TTC AgriS, HOSE: SBT) promotes M&A activities of natural nutritional beverage companies.
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Continuously M&A natural nutritional beverage companies, TTC AgriS positions its brand in the global FBMC (Food - Beverage - Milk - Confectionery) industry
In line with the strategy of participating in the global Food - Beverage - Milk - Confectionery value chain, in recent times, Thanh Thanh Cong - Bien Hoa Joint Stock Company (TTC AgriS, HOSE: SBT) has focused on promoting R&D activities to optimize the crop value chain and product portfolio from sugarcane, coconut, banana, rice, etc. based on the business philosophy of Solution - Technology - Sustainability as the core foundation of sustainable development. In parallel, TTC AgriS also plans to M&A potential nutritional beverage companies to promote strategy implementation.
In September 2024, TTC AgriS announced the completion of a 1.5 million AUD investment in East Forged - an Australian cold brew nitro tea company through its subsidiary - Global Mind Australia (GMA). East Forged's tea products are naturally cold brewed, sugar-free, free of artificial colors and flavors, and are currently widely distributed in online and offline stores across Australia, such as Harris Farm, IGA and WHSmith. East Forged also has a strong commitment to the origin, health benefits and sustainability of its products, using tea leaves grown by Australian and Taiwanese (China) farmers, adhering to high standards of responsible production practices and sustainable supply chains.
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| Mr. Justin McGowan - General Director of Queensland Trade and Investment (bottom row, left), Ms. Dang Huynh Uc My - Chairman of TTC AgriS (bottom row, right), Ms. Doan Vu Uyen Duyen - General Director of GMAA (top row, left) and Ms. Kym Cooper - Founder of East Forged (top row, right) at the signing ceremony held at the Queensland Trade and Investment Office, Australia |
On October 10, 2024, TTC AgriS has just announced its investment policy to buy shares of Ben Tre Import Export Joint Stock Company (Betrimex), the expected maximum investment will be about 40% of Betrimex's charter capital, the implementation period is from October 2024 until completion, in the fiscal year 2024-2025. Betrimex is known as the leading company in Vietnam in the field of manufacturing, distributing and trading coconut products with a domestic market share of 73%, and the 6th largest globally, present in nearly 70 countries around the world, including demanding markets such as: USA, EU and China...
Sharing about these M&A deals, TTC AgriS Chairman of the Board of Directors - Ms. Dang Huynh Uc My said: “TTC AgriS's development strategy is to focus on the agricultural and food sector, combining advanced technology with sustainable development practices. To promote this, we cooperate with promising businesses in the domestic and international food and beverage sector through joint investments and signing strategic agreements. The successful investment in East Forged, and the upcoming Betrimex, will contribute to strengthening TTC AgriS's internal strength in anticipating market trends, customer needs, participating deeply in the global FBMC industry value chain, as well as perfecting our ecosystem of products and services throughout.”
Betrimex was established in 1976, widely known for its canned coconut water product Cocoxim, which is available in supermarkets and retail chains nationwide. This enterprise currently owns the advantage of a 30,000-hectare raw material area in Ben Tre, of which 10,000 hectares are the largest organic raw material area in Vietnam, cooperating with farmers. Betrimex's revenue includes 10% from the domestic market, 90% from the export market to more than 70 countries, including the most demanding markets such as the US, EU, Japan, China and Singapore, ...
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| Betrimex has the advantage of a large raw material area of 30,000 hectares of cultivation in Ben Tre and 10,000 hectares of organic cooperation with Betrimex farmers. |
Investing in East Forged and Betrimex, two F&B companies with export capacity and experience, will also create conditions for TTC AgriS to continue expanding international markets, especially the natural food market.
Up to now, in addition to the main sugar products, TTC AgriS has successfully developed more than 50 natural nutritional drink products including: coconut water, sugarcane juice, purified water, etc. The company is actively expanding the ecosystem of energy products with high nutritional value, specifically products and solutions for food, beverages, milk, confectionery (FBMC) of natural origin, good for consumers' health and bringing sustainable value to society.
According to the Board of Directors, in addition to M&A activities with promising businesses in the same industry, TTC AgriS will proactively restructure its investment portfolio, focus on core business activities, and prepare resources to participate deeply in the global FBMC playground, realizing the revenue target of 60,000 billion VND by 2030.
Source: https://baoquocte.vn/ttc-agris-thuc-hien-ma-hang-loat-doanh-nghiep-do-uong-dinh-duong-289655.html
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