Zhangjiajie innovates tourism products to attract Vietnamese tourists

Báo điện tử VOVBáo điện tử VOV17/08/2024


After the first 7 months of 2024, the number of Chinese visitors to Vietnam reached more than 2.1 million, an increase of about 200% over the same period last year. China is currently the second largest source of international visitors to Vietnam (after South Korea) and continues to show very positive signs of recovery.

On the other hand, Vietnamese tourists are also an important market for the tourism industry in many provinces and cities of China. Therefore, many Chinese localities such as Nanning, Zhangjiajie, Guangxi, Hainan, etc. have organized promotional activities in Vietnam.

At the Zhangjiajie (Hunan Province, China) cultural and tourism exchange program recently held in Hanoi, Zhangjiajie government leaders said that this city alone welcomed more than 102,000 Vietnamese visitors in 2023, and more than 42,000 after the first half of 2024. Currently, Vietnam is the leading international tourist market of Zhangjiajie.

"During the September 2nd holiday last year, the number of Vietnamese tourists registering to travel to Hunan increased so the tour was sold out since July. This year is the same, the number of tourists is very large, the company is also full of groups for the upcoming September 2nd holiday. We use flights of airlines in Vietnam so we are supported by Vietnamese people. The direct flight is convenient, saving travel time, tourists feel relaxed, have more time to visit China. Thanks to Vietnamese tourists, hopefully this year Zhangjiajie, Hunan province will have a more successful tourist season than last year", Mr. Cu Le Quan - Sales Director of Duyet Canh Zhangjiajie Hunan International Travel Company (China) shared at the event.

Mr. Ha Van Sieu - Deputy Director of the Vietnam National Tourism Administration said that currently, there are many favorable conditions to promote the flow of Chinese tourists to Vietnam, as well as from Vietnam to China, such as two-way promotion activities, aviation connections, cultural similarities between the two countries... In particular, the support of high-ranking leaders of Vietnam and China has created conditions for the two countries' industries and localities to cooperate in development, including the tourism industry.

Currently, Vietnamese tourists to Zhangjiajie have many options for travel, the most convenient of which is the direct flight from Hanoi to Zhangjiajie operated by a Vietnamese airline. "The direct flight takes just over 2 hours to Zhangjiajie city, where Wulingyuan National Forest Park is located, shortening travel time, ensuring health and comfort during the trip; as well as convenience in exploring destinations in Hunan province such as Yuanjiajie scenic area - Avatar film set", said Mr. Pham Minh Tu - General Director of Dong Duong Holiday Company.

According to Mr. Pham Minh Tu, the units have renewed the tourism products of Zhangjiajie to make the tour more attractive, such as taking tourists to fully explore the ancient town of Phoenix for 2 nights - the main highlight of this tourist route. The tours also added experiences and stops to suit each season of Zhangjiajie such as: Winter skiing at That Tinh Son, spring cherry blossom viewing...

Mr. Truong Quoc Hung - Chairman of the UNESCO Hanoi Travel Club said that after more than 10 years, Zhangjiajie has now positioned its destination brand in the Vietnamese market. "In 2012, there were not many Vietnamese tourists to Zhangjiajie, now this place has welcomed hundreds of thousands of Vietnamese visitors. The remarkable growth has demonstrated the strong attraction and significant tourism potential of Zhangjiajie. Regular flights from Vietnam to Zhangjiajie have created a stable flow of tourists. In addition, the emergence of many new services and amenities, along with tours specially designed for Vietnamese tourists, has enhanced the travel experience and attracted more and more tourists to participate".

In the coming time, tourism promotion activities between Vietnam and China will continue to be promoted. In the near future, the Vietnam National Tourism Administration will organize delegations to introduce Vietnamese tourism in Sichuan - Chongqing, Beijing - Shanghai, participate in the China International Travel Fair (CITM), China - ASEAN Travel Fair and many other activities. In return, China will continue to promote and introduce many destinations and promote flights in Vietnam.

Zhangjiajie, in Hunan Province, China, is home to the Wulingyuan National Forest Park and Scenic Area - a stunning landscape that has been listed as a UNESCO World Heritage Site since 1992. The area is notable for its majestic limestone mountains, thousands of towering stone pillars, and stunning views of deep valleys and lush forests. The area also preserves the unique legends and customs of local ethnic minorities, creating a rich and diverse cultural experience.



Source: https://vov.vn/du-lich/truong-gia-gioi-doi-moi-san-pham-nham-thu-hut-khach-viet-post1114676.vov

Comment (0)

No data
No data

Same tag

Same category

Pianist legend Yiruma: 'Vietnam's music industry is growing'
Hoa Minzy: "Artists can use their own music to promote national culture"
Various activities to celebrate International Women's Day March 8
To bring Vietnamese films to the international market

Same author

Heritage

Figure

Business

No videos available

News

Ministry - Branch

Local

Product