Experts say that in 2025, the resort real estate market in the heritage city of Ha Long - Quang Ninh promises to enter a "new era" when the tourism industry breaks through. This opinion is further reinforced when, before the new year, many "huge" transactions were recorded, the highest being up to 98.5 billion for a beach villa.
Ha Long resort real estate welcomes many transactions worth hundreds of billions
In the final months of 2024, the resort real estate market in the northern tourism capital, Ha Long City (Quang Ninh province) became the center of attention when many "huge" transactions appeared, approaching the hundred billion mark.
Ms. Le Mai Phuong, Northern Director of MGV Real Estate Services Joint Stock Company, said that this unit has just completed a transaction worth hundreds of billions of VND in the InterContinental Residences Halong Bay project. “Last year, the products that MGV distributed in Ha Long achieved extremely positive results. Many successful transactions were worth over 50 billion VND, recently, a beachfront villa was transacted by a customer with a value of over 98 billion VND.”
According to MGV representative, in Ha Long market, this unit is distributing many high-end, high-value resort real estate products, mainly belonging to Halong Marina Urban Area developed by BIM Land (Member of BIM Group), such as InterContinental Residences Halong Bay, Grand Bay Halong Villas, Lagoon Residences...
“The liquidity of these products began to grow strongly from the beginning of summer – the peak tourist season in Ha Long, and has remained stable until now, and exploded right before the New Year. This shows that customers do thorough research and only pay when they are truly convinced,” Ms. Phuong shared.
“Customers of these products are sophisticated investors who are interested in the long-term potential of the product. Their tastes are extremely diverse, from branded real estate such as InterContinental Residences Halong Bay, to luxury villas with “resort-living” style such as Lagoon Residences. The common point is that they both possess living value, affirm the owner’s position, and bring long-term business exploitation opportunities. Despite the high transaction value, this segment still achieved very impressive liquidity in the past year,” analyzed the Northern Director of MGV.
Opportunities on the threshold of a “new era”
Analyzing the appeal of resort real estate in Ha Long Bay, especially in the Halong Marina Urban Area, Ms. Phuong added: “Investors appreciate these products first of all because of the advantage of the valuable bay location, while there is not much room for development left. Along with that, the amenities serving the needs of relaxation and business exploitation such as architecture, landscape, entertainment... and more broadly, the development potential of the destination has convinced customers to create “huge” transactions in recent times.”
The most anticipated boost is InterContinental Halong Bay Resorts & Residences - the first coastal resort with the InterContinental brand in the North, which is about to come into operation, welcoming the 2025 summer tourist season. International hotels and resorts not only contribute to marking the Ha Long tourism brand on the regional tourism map but also create a distinct advantage for the resort real estate product line.
General Manager of InterContinental Halong Bay Resorts & Residences, Mr. Jesper Larsen - who has more than 20 years of experience in the hotel service industry in China, Japan and Europe, said: “Ha Long is one of the most famous tourist cities in Vietnam. InterContinental Hotels & Resorts is one of the first and largest international luxury hotel brands in the world with more than 75 years of history. We believe that this combination will create impressive experiences for visitors, while promoting the development of the tourism industry in Ha Long”.
InterContinental Halong Bay Resorts & Residences is the 5th successful cooperation project between IHG and BIM Land, marking a new development in the cooperative relationship that has lasted for more than a decade with many luxury resorts and hotels in Laos, Phu Quoc and now Ha Long.
It is known that in 2025, a series of key projects of BIM Land in Ha Long such as InterContinental Halong Bay Resorts & Residences, Grand Bay Halong Villas, Lagoon Residences, ICON40... will enter the completion stage and come into operation. "We expect these projects to create highlights, attract a large number of residents and domestic and foreign tourists, thereby making the Ha Long tourism market more vibrant and achieving many new steps forward", Mr. Nguyen Trong Nhan - Sales Director of BIM Land shared.
Commenting further on investment opportunities in the first month of 2025, Ms. Le Mai Phuong said: “When put into operation, the projects will enter a new wave of price increases, while the supply of new products with similar prime locations is difficult to appear. Therefore, now is considered a “golden time” for investors to decide to own potential projects next to the heritage bay.”
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