Organic herbal cosmetics are increasingly popular because they often contain fewer toxic chemicals, preservatives, synthetic fragrances... reducing the risk of irritation, safer for sensitive skin and long-term health. However, consumers today need a lot of information to distinguish between organic and semi-organic cosmetics.
Organic vegan cosmetics have few side effects
Ms. Chau Thi Ngoc Diep, District 5, Ho Chi Minh City said: I have switched to using organic cosmetics for the past 2 years because vegan organic cosmetics increasingly focus on messages that encourage the spirit of women. In line with the core values of the brand, with humanity, vegan organic cosmetics are often associated with values such as: Protecting the environment, respecting animal rights and aiming for sustainability.
Today, female customers are not only looking for beauty products but also want to connect with brands that share similar values and perspectives on life. There is an increasing focus on mental health…
Gotu kola is one of the ingredients used to produce organic cosmetics. Photo: DVCC
Ms. Huynh Kim Ngan, Nha Be District, Ho Chi Minh City shared: The packaging design of this product is often beautiful, environmentally friendly, showing the natural and high-class properties of the product. However, product brands need to build a community of people who love vegan organic cosmetics, creating a space for customers to share experiences, knowledge and feelings about the product.
Pharmacist Le Ngoc Danh, Head of the Pharmaceutical Affairs Department, Ho Chi Minh City Department of Health, said: Vegan organic cosmetics have few side effects and are close to nature and human health. For this market to grow, brands need to focus on the following factors: Product quality and effectiveness; in terms of ingredients, priority should be given to organic, vegan, natural, transparent and safe ingredients.
In terms of effectiveness, the product must deliver tangible results, meeting women’s skin care and beauty needs. In short, the vegan organic cosmetics market is growing strongly and has great potential. To be successful, brands need to continuously improve product quality, build meaningful brand stories and create good experiences for consumers.
Difficulties of Vietnam's organic cosmetics market
Based on recent market reports and surveys, we can see an overview of the organic cosmetics market with strong size and growth rate. The vegan organic cosmetics market is witnessing impressive growth globally.
Consumers are increasingly concerned about health and the environment, leading to an increased demand for natural, non-toxic and cruelty-free beauty products. However, the current consumption of organic cosmetic products is not high.
Organic cosmetics are extracted from many healthy ingredients. Photo: DVCC
Mr. Nguyen Anh Hien, Director of Biomeq, a unit specializing in manufacturing and distributing organic Bio Health products, said: For today's consumers who are familiar with using cosmetic chemicals, fast and strong effects have become evaluation criteria.
On the contrary, natural products are effective when used for a long time. Moreover, the transition from chemical cosmetics to natural organic products often has a transition period of adaptation to gradually eliminate the effects of industrial chemicals, creating anxiety for users. In many cases, users give up halfway and return to using chemical cosmetics.
This is a big barrier when consumers switch to using natural organic cosmetics, however, when consumers are aware of the process and benefits of natural products, it can be easily overcome.
Currently, the cost of natural organic products is still relatively high, not suitable for the majority of consumers, and spending must be tightened at this time. Production costs as well as short shelf life of products make the ability to distribute through sales channels not yet widespread.
At the same time, semi-organic products labeled as natural products and organic medicinal herbs with undesirable effects give a negative impression of natural products.
To help customers distinguish between natural organic products and products supplemented with natural ingredients or semi-organic products. Agencies and sectors should have standards for evaluating and recognizing organic products.
In addition, identifying and guiding criteria for organic growing areas will support production enterprises towards sustainable organic products and export orientation.
Source: https://danviet.vn/trong-cay-trong-rau-hai-qua-lam-my-pham-huu-co-viet-nam-dang-lam-den-dau-kho-o-khau-nao-20250324214054163.htm
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