The Van Gogh Art Lighting Experience multi-sensory interactive exhibition is a spectacular combination of world-class art masterpieces and world-leading technology. For the first time, the Vietnamese public can "step into" the life, the world of painting, and even recreate the works of the genius painter Vincent Van Gogh through digital projections, virtual reality technology, 3D mapping with a series of novel interactions and classic music.
The exhibition, titled Van Gogh Art Lighting Experience, was held at Gigamall Shopping Center.
The Van Gogh Art Lighting Experience Vietnam exhibition is meticulously designed with copyright from the Van Gogh Museum in the Netherlands and consulting from famous museums around the world such as France and the US. The exhibition introduces a record number of more than 900 works, creating a unique tour itinerary with 16 "destinations". These include the "Interactive Corridor" - where visitors step through the illusionary mirror to return 133 years ago; "Vincent's Land" - where life stories are condensed or "Vincent's Art" - a space displaying more than 150 typical works; Vincent's Field with sunflowers everywhere...
Thanks to virtual reality technology, 3D mapping, ... the lines and colors become even more impressive.
The highlight of the exhibition is Vincent' Life and Vincent's Soul. Here, multi-sensory interaction is pushed to the peak, touching all levels of perception of vision, hearing, touch... The public will "live" with the great painter through a special 7-minute video of his life, followed by 20 minutes of immersing themselves in a spectacular display of classic works.
Throughout the exhibition, the audience feels like they are standing in the middle of a "universe of painting" as the masterpieces of Van Gogh transform, move and completely cover the entire space.
The creator of these unprecedented multi-sensory interactive art experiences (Art Lighting Experience) in Vietnam is Vioso - a globally famous mapping brand from Germany. Previously, Vioso was present in more than 100 countries such as France, the US, Italy, Japan, Korea... With thousands of famous performances, attracting global tourists, Vioso has collaborated to create such as "84 Channel Mapping" on the famous Tuwaiq mountain range.
Exhibition space of more than 150 representative works in the career journey of the great painter Vincent van Gogh
In Vietnam, a series of the world's most modern technologies with a huge number of devices are used, creating fascinating experiences. In the Vincent's Life and Vincent's Soul areas alone, 90 industrial projectors were mobilized to ensure the most vivid and sharp image experience. Not only creating a unique space to enjoy art, Van Gogh Art Lighting Experience has opened a completely new trend of enjoyment in Vietnam.
Not only can visitors enjoy more than 300 outstanding masterpieces of the famous painter Van Gogh, they can also experience a vibrant art space created by modern technology.
Representing Vioso, Mr. Raul Vandenberg, Global Business Director affirmed: "Van Gogh Art Lighting Experience will be an attractive destination for the international public, with a world-class multi-sensory experience" . Mr. Raul Vandenberg added that, together with Van Gogh Art Lighting Experience, Vioso will bring to Vietnam more cultural, artistic and performance exhibitions with a contemporary style that attracts the public.
Previously, around the world, the Van Gogh multi-sensory interactive exhibition attracted about 15 million viewers, a resounding success in more than 80 countries from Europe, the United States, Singapore, Korea to Thailand, Malaysia, the Philippines...
The intersection between the classical beauty of Van Gogh's paintings and cutting-edge interactive technology creates a perfect multi-sensory masterpiece at the Van Gogh Vietnam Exhibition.
Taking place at Gigamall Shopping Center, the public will spend 2 hours enjoying and recording every moment of experience in the 3,800 m² exhibition space including indoor and outdoor. Easily connecting with the world-class shopping and entertainment experiences available at Gigamall, the Van Gogh multi-sensory interactive art exhibition has established itself as an unmissable destination for both Vietnamese and international audiences, not only for art lovers but also for attendees of all ages.
Responding to the "Ho Chi Minh City Tourism Week" launched by the Department of Tourism in December 2023, the Van Gogh Multi-sensory Interactive Art Exhibition will be one of the positive contributions to the city's tourism promotion activities, aiming to stimulate domestic and international tourism, contributing to the growth of the tourism industry and economy of Ho Chi Minh City.
Van Gogh Multi-Sensory Interactive Art Exhibition organized by Jazzy Paradise Company and First Interactive Technology, with the participation of accompanying units: Gigamall Vietnam, Vioso; media sponsors: Nguoi Lao Dong newspaper, Vietnamnet newspaper.
Van Gogh Multi-Sensory Interactive Art Exhibition officially opened to the Vietnamese public from December 9, 2023 at Floor 8 - Gigamall Commercial Center (No. 240 - 242 Pham Van Dong, Thu Duc City, Ho Chi Minh City). Follow detailed information about the exhibition at the website: http://vangoghexpo.vn/ or Fanpage: https://www.facebook.com/vangoghexpovn
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