Equipping livestream sales skills for small traders in Ha Tinh city

On the morning of April 22, the Department of Industry and Trade coordinated with the People's Committee of Ha Tinh city to organize a training course on livestream sales skills on e-commerce platforms for small traders at markets in Ha Tinh city.

In the context of e-commerce growing, the application of digital technology in business activities has become an inevitable trend, especially for small businesses and individual business households.

In particular, the form of selling through livestream has become an effective tool to help sellers reach consumers quickly, intuitively and cost-effectively.

Retailers are informed about the online shopping market and current consumer trends.

Currently, many popular platforms such as Facebook, TikTok, Shopee Live, Lazada Live... have integrated the livestream feature, allowing sellers to introduce products, interact directly with viewers, creating a closer, more trustworthy feeling compared to traditional sales methods. With its ease of use, low cost and high spread, livestream is an effective business solution for many small businesses, especially in the post-COVID-19 period, when consumers' online shopping habits are gradually changing significantly.

At the training session, small traders were shared basic knowledge about the online shopping market, consumer trends, how to build personal brands through social networks as well as long-term development orientation on digital platforms by experienced lecturers in the field of e-commerce.

The main content of the training session focuses on skills to create a sales account; how to choose the right livestream time frame; how to arrange the scene, lighting, and costumes when broadcasting; and building attractive content, suitable for the characteristics of each product type and customer tastes.

The instructor guides on how to arrange the background, lighting, and costumes when livestreaming.

In addition, the traders are also guided to practice livestreaming on the spot. In addition, the lecturer also provides a lot of practical knowledge such as: how to attract viewers; handle arising situations; create a close, friendly atmosphere when broadcasting; at the same time, pay attention to the terms prohibited from use in livestream sessions of each platform to avoid violating policies.

Source: https://baohatinh.vn/trang-bi-ky-nang-livestream-ban-hang-cho-tieu-thuong-tp-ha-tinh-post286441.html