With these efforts, Tra Vinh tourism industry has made significant breakthroughs. In 2023, the province attracted 2.1 million visitors, an increase of 49.72% compared to 2022, bringing in revenue of more than 1,700 billion VND. In the first half of 2024, the total number of visitors reached more than 1.5 million, continuing to witness impressive growth with revenue of more than 1,000 billion VND.
Tra Vinh is a land of long-standing attachment of 3 ethnic groups Kinh, Khmer, Hoa, forming a diverse and interwoven culture, with many communal houses, pagodas, churches and traditional festivals such as: Chol Chnam Thmay, Ok Om Bok, Vu Lan Thang Hoi in Cau Ke district, My Long Sea Offering...
 |
A large number of people and tourists come to the Vu Lan Thang Hoi festival in Cau Ke district. |
The province currently has 143 Khmer Theravada Buddhist pagodas, which are unique architectural and artistic works; 2 national treasures, 8 national intangible cultural heritages, 16 national relics and 41 provincial relics. These are favorable conditions to attract and develop cultural tourism.
In recent years, Tra Vinh has focused on preserving and promoting cultural values to create unique tourism products. Cau Ke district with its cultural relics, ancient houses and unique religious beliefs has become an attractive tourist destination, bearing the cultural imprint of the province. The 100-year Tra Vinh Wax Coconut Festival event associated with the Vu Lan Thang Hoi week in 2024 has attracted the attention of many domestic and foreign tourists.
According to Mr. Duong Hoang Sum, Director of the Department of Culture, Sports and Tourism of Tra Vinh province, the province has proposed many important orientations to preserve and develop cultural heritages. Among them is the Vu Lan Thang Hoi festival, a newly recognized heritage included in the national intangible heritage.
Accordingly, the cultural sector continues to promote the dissemination and promotion of cultural heritage values through events and festival activities, while continuing to carry out activities to support the community, families and artisans in organizing the teaching, performance and promotion of festivals.
Traditional rituals and related social practices will be restored and maintained, ensuring that the festival is not only preserved but also developed sustainably in contemporary life. In particular, activities such as performing arts, traditional music and Buddhist rituals will continue to be maintained and developed.
 |
Rambutan specialty of Tan Quy Islet, An Phu Tan Commune, Cau Ke District. |
The tourism industry of Tra Vinh province has continuously developed new tourist routes to attract tourists. The community cultural tourism route "Tra Vinh City - Khmer Cultural Tourism Village - Con Chim" has become one of the main tourism products of the province.
In addition, eco-tourism routes such as "Tra Vinh City - Khmer Cultural Tourism Village - Con Ho"; "Tra Vinh City - Cau Ngang - Con Ong - Ba Dong Beach" bring visitors new experiences of nature and culture.
Director of Ben Thanh Tourism Service Joint Stock Company Branch in Can Tho Tran Thanh Nghi shared: “We highly appreciate Tra Vinh’s efforts in preserving intangible cultural heritages, especially traditional festivals, which have attracted great attention from domestic and foreign tourists”.
“Through the survey, eco-tourism products in Tra Vinh such as Con Chim, Con Ho and ecological areas along the Hau River have the potential to create environmentally friendly tourism experiences, contributing to raising awareness of nature protection in the community,” said Ms. Le Dinh Minh Thy, Branch Director of Vietnam Tourism and Transport Marketing Joint Stock Company.
 |
Ngo boat racing activity of Khmer people in Tra Vinh province during Ok Om Bok festival. |
In fact, tourism development in Tra Vinh province is not commensurate with its potential, the number of visitors and tourism revenue is still modest compared to other provinces and cities in the region. Investment resources in tourism infrastructure and conservation work still have certain limitations, requiring support and cooperation from organizations inside and outside the province.
According to experts, to develop sustainable tourism, Tra Vinh province needs to strengthen the preservation and promotion of cultural heritage values, call for investment, strengthen cooperation with international organizations to gain more resources and experience in heritage preservation and sustainable tourism development, and at the same time improve the quality of tourism human resource training, especially tour guide skills, tourism management and heritage conservation.
Mr. Le Thanh Phong, Vice President of the Mekong Delta Tourism Association, said that, following the current trend, Tra Vinh needs to promote the province's cultural heritage and tourist attractions through modern media channels, while creating new and attractive tourism products based on heritage values. Encourage the participation of local communities in tourism activities, thereby creating jobs and improving people's lives, while preserving traditional cultural features.
 |
Ao Ba Om, Ward 8, Tra Vinh city (Tra Vinh) with hundreds of hundred-year-old trees. |
Although there are still many challenges, with the right efforts and policies, Tra Vinh can completely become an attractive tourist destination, contributing to the economic and cultural development of the region.
Maintaining and promoting heritage values in the process of tourism development is not only the responsibility of the government but also of the whole community, contributing to creating a sustainable development of Tra Vinh.
Comment (0)