Attending the event, Ho Chi Minh City was honored to receive a grand prize at the World MICE Awards 2024 when winning all three important categories: Asia's Best MICE Destination; Asia's Best Incentive Destination; and Ho Chi Minh City International Travel Expo (ITE HCMC) was honored as Asia's Best Trade Show.
Surpassing many strong candidates, Ho Chi Minh City has won the category of Asia's Leading MICE Destination for the 5th consecutive time. This is also the first time the city has hosted this prestigious award ceremony. This shows that Ho Chi Minh City is fully capable of meeting the requirements of modern infrastructure, combined with rich history and cultural diversity, to create an ideal location for international MICE tourism events.
According to Ms. Nguyen Thi Anh Hoa, Director of the Ho Chi Minh City Department of Tourism, the city has identified MICE tourism as one of the four main types of tourism that must be strongly invested in and developed. This award is not only a testament to the ability and attractiveness of Ho Chi Minh City as a leading destination for the meetings, incentives, conferences and exhibitions (MICE) industry, but also strengthens the city's position in the international arena.
“The award is also a recognition of the efforts to build Ho Chi Minh City not only as a tourist destination but also to orient the city to become a major tourist connection point in the Asian region associated with the identity of sustainable tourism development, in harmony with cultural, social and environmental values.” - Ms. Nguyen Thi Anh Hoa, Director of the Ho Chi Minh City Department of Tourism, emphasized.
In addition to the award “Asia’s Leading MICE Destination”, Ho Chi Minh City was also named in another important category, “Asia’s Leading Incentive Travel Destination”.
With the goal of becoming a leading destination in Asia by 2030 with the image of a city that is “Open - youthful - vibrant - exciting - looking towards the future”, the city will continue to improve quality, diversify, focus on typical products, destinations and tourism brands, promote demand and aim for sustainable tourism development.
Notably, this is also the first time ITE HCMC has been honored in the category of “Best Trade Exhibition in Asia”. The award is significant in the context of ITE HCMC's efforts to become one of the most influential tourism fairs in Asia.
After 17 times of organization, ITE HCMC Fair has continuously innovated and improved the professionalism in organization. This further affirms the important role of trade promotion activities to expand the international tourist market to Vietnam, creating opportunities to promote and connect businesses around the world operating in the fields of aviation, hotels, travel, tour operators, tourism managers... that ITE HCMC Fair brings.
Source: https://nhandan.vn/tp-ho-chi-minh-thang-3-hang-muc-quan-trong-tai-le-trao-giai-thuong-du-lich-mice-the-gioi-post828525.html
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