The quintessence of Vietnamese fruits converges in Hanoi

Event by The Department of Domestic Market Management and Development ( Ministry of Industry and Trade ) opened on the morning of April 23 and will last until April 27, at 62 Trang Tien (Hoan Kiem, Hanoi) on the occasion of the 50th anniversary of the Liberation of the South and National Reunification (April 30, 1975 - April 30, 2025).

To make Vietnamese people love Vietnamese fruits more

With the theme “Quintessence of Vietnamese fruits”, the display space is designed vividly and modernly, imbued with the identity of each region and introduces dozens of typical specialty fruits from many regions across the country such as: Hoa Loc mango (Tien Giang), durian (Long An), red dragon fruit ( Binh Thuan ), plum (Son La)…

Opening of the "Quintessence of Vietnamese Fruits" Exhibition Space in Hanoi . Photo: Nguyen Hanh

The highlight of the event is the application of QR codes on each product to help consumers trace the origin, know the production process, growing area, preservation standards and genuine distribution address - contributing to promoting trust in high-quality Vietnamese agricultural products.

Not only a place to promote products, the showroom is also a connection point between managers - businesses - consumers, sharing solutions to expand the market, increase the value of domestic fruits and move towards sustainable export.

Speaking at the event, Mr. Tran Huu Linh - Director of the Department of Domestic Market Management and Development - said that Vietnam currently has more than 30 types of fruit. Each type of fruit such as durian, mango, grapefruit,... is closely associated with the land and soil. This is the pride of the people of each region, contributing to the agricultural economy of Vietnam.

Umbrella rich in variety and diverse in flavor, but to consume is another story. Along with promoting exports, the problem is how to let Vietnamese consumers enjoy the quintessence of Vietnamese fruits. Therefore, implementing programs such as the "Quintessence of Vietnamese fruits" exhibition space is also a way to promote Vietnamese agricultural products and fruits to farmers and the agricultural sector.

Connecting production with the market, expanding consumption space

According to the Ministry of Agriculture and Environment, Vietnam currently has about 1.1 million hectares of land for growing potential fruits, especially tropical fruits. These include dragon fruit, mango, lychee, longan, durian, rambutan... which bring high economic value.

Customers scan the QR code on the product to trace its origin, know the production process, growing area, preservation standards and genuine distribution address. Photo: Nguyen Hanh

In terms of output, our country produces 12-14 million tons of fruit each year. This is not only an abundant source for domestic consumers but is also favored and highly appreciated by the international market. Major markets such as China, the US, Japan, Korea and Europe all have the presence of Vietnamese fruit.

Although Vietnam is one of the leading countries in tropical fruits, however, in the domestic market, connecting the output of many types of fruits, especially in large urban areas and cities, still has difficulties despite the development of e-commerce.

Tien Giang green-skinned grapefruit is available at the exhibition space. Photo: Nguyen Hanh

Speaking at the event, Mr. Bui Nguyen Anh Tuan - Deputy Director of the Department of Domestic Market Management and Development - said that the soil and climate characteristics have created the quality and flavor of Vietnamese fruits that not every country has.

Fruit growing only stops at the production stage. However, how to make the products suitable for the needs, tastes and consumption channels is also a problem. Therefore, connecting state management agencies, localities, enterprises, distribution systems, cooperatives and farmers is extremely important to discuss together about agricultural market development trends, especially solutions to increase value, promote domestic consumption and expand export markets.

On the other hand, each seasonal fruit has its own unique flavor and nutritional value, reflecting the diversity of nature. Choosing seasonal fruit not only helps consumers enjoy the freshest products but also supports sustainable development of farmers.

“Cooperatives are often small in scale, but the combination of cooperatives will create space and large output. From there, we can promote and build brands for Vietnamese agricultural products and fruits,” said Mr. Bui Nguyen Anh Tuan.

The exhibition space promises to contribute to honoring the cultural, economic and ecological values ​​of Vietnamese fruits, raising public awareness of Vietnamese goods, contributing to promoting domestic consumption, developing the domestic market, as well as spreading pride in Vietnamese agricultural products.

According to the leader of the Department of Domestic Market Management and Development, the Department is making efforts to promote the role of the Genuine and Fake Goods Showroom at 62 Trang Tien (Hanoi), with the goal of building this place into a prestigious address, providing domestic consumers and international tourists with features to identify genuine and fake goods.

Nguyen Hanh

Source: https://congthuong.vn/tinh-hoa-trai-cay-viet-hoi-tu-tai-ha-noi-384489.html