Zalo surpasses 3 platforms Facebook, TikTok and Google in Vietnam

According to the 2024 summary report of the Ministry of Information and Communications ( MIC ), Zalo is currently leading the domestic social networking market with nearly 70% market share, surpassing the top 3 cross-border platforms.

On the morning of November 28, 2024, at the Conference "Summary and evaluation of electronic information sector activities in 2024, orientation to 2025", Deputy Minister of Information and Communications Pham Duc Long said that as of June 30, 2024, Vietnam has about 110 million accounts using social networks . Of which, Zalo has 76.5 million regular monthly users. The number of Facebook users in Vietnam is 72 million, YouTube is 63 million and Tiktok is 67 million users. Thus, up to now, the Zalo platform has more registered accounts than 3 cross-border platforms. "This is a positive signal for the Vietnamese information and communications industry in particular and for social life in general," the Deputy Minister commented.

Deputy Minister Pham Duc Long highly appreciated the development and contributions of the electronic information sector.

 

Zalo surpasses Facebook, TikTok, YouTube in number of monthly users

Previously, in Q3/2024, Decision Lab's "The Connected Consumer" report also recognized Zalo as the No. 1 messaging platform in Vietnam in terms of usage rate and popularity. Specifically, in the Messaging Platforms category, Zalo led in penetration rate with 85%, and user popularity rate with 57%. This is the 16th consecutive quarter that Zalo has achieved the title of the most popular messaging platform since 2020.

Zalo is recognized as the No. 1 messaging platform in Vietnam according to 'The Connected Consumer' Report of Decision Lab

These encouraging results come from Zalo's relentless efforts in developing a platform that understands the needs of Vietnamese users as well as focusing on a sustainable development strategy. Over the years, Zalo has continuously researched and launched new features to serve a variety of user needs, from work, entertainment to business support. Many of these features are developed from advanced Artificial Intelligence (AI) technology. In particular, Zalo Official Account (Zalo OA) has become an effective connection channel between people and State Agencies (SAGs). As of the third quarter of 2024, Zalo recorded more than 16,000 active Zalo Official Accounts of SAGs and Public Utilities, covering a full range of fields such as: Public Administration, Security, and utility services such asEducation and Health. Zalo currently owns an AI Lab research center with more than 80 researchers and strong infrastructure. With a sustainable development platform, Zalo promises to continue bringing new useful features, accompanying the lives of Vietnamese users.

Source: https://www.vng.com.vn/news/enterprise/zalo-surpasses-facebook-tiktok-and-google-in-vietnam.html