Business News - 22 million users experience a series of features to welcome the Lunar New Year 2025 of Zalo

During the recent Lunar New Year 2025, Zalo continued to prove its position as a "national application" when a series of new features were launched including Full-screen Stickers, AI Cards, zStyle Lucky Money, Q&A with AI, attracting more than 22 million users to participate and experience during the period from January 27 to February 3, 2025.

More than 222 million "Tet" full-screen stickers sent

The full-screen sticker sets on Zalo are integrated with exciting Tet melodies, along with fun animation effects, helping millions of conversations become interesting and bustling. During Tet 2025 alone, the full-screen sticker sending feature recorded an impressive number of initializations: more than 222 million. In particular, the feature also attracted more than 22.5 million users and experiences, an increase of more than 2 million compared to 2024.

This year’s Zalo full-screen sticker set not only depicts typical Tet activities but also humorously simulates the image of the snake mascot At Ty. With familiar wishes such as Happy Reunion, Prosperity, Good Health, etc., these sticker sets have helped people easily send meaningful and intimate messages of love.

Personalize Tet greetings with AI cards and zStyle Lucky Money

Following the success of holidays such as Mid-Autumn Festival and October 20, the “Zalo AI Cards” feature continues to attract the attention of a large number of users, with 1.7 million AI cards created in many unique styles, bearing the personal mark of the user.

Zalo AI cards for Tet this year allow users to freely "compose" New Year greetings with a variety of options in form such as: writing poems, rhyming or even writing rap to wish Tet. At the same time, users can choose from many available background templates with a strong Tet atmosphere such as lion dance, Tet gifts, lucky money envelopes, fruit trays..., making it easy to personalize greetings sent to family, relatives and friends.

In addition to meaningful New Year wishes, giving lucky red envelopes is also an indispensable feature every time Tet comes. Different from traditional red envelopes, the red envelope feature on Zalo helps people freely express their personal style in a creative and unique way.

This year, Zalo has launched the activity of giving and asking for lucky money for users through zStyle - a special feature package that allows users to customize the wallpaper and music for their personal page as well as Zalo calls. Specifically, users can choose zStyle packages with different values ​​to send lucky money or cleverly "ask for lucky money" by posting on their diary or sending directly to relatives easily and conveniently.

Also during the Lunar New Year 2025, for the first time, Zalo users will experience the “AI Q&A” feature with the support of Kiki Info, a platform developed by the Kiki team. After just a few days of launch, this feature has recorded nearly 500,000 questions, helping users find information quickly and accurately during the Lunar New Year.

Previously, Zalo's 2024 year-end activities such as "Year In Review", "Lookback", etc. also attracted more than 24 million participants. Of which, Zalo's "Look Back 2024" feature recorded 17 million experiences. Through meaningful summary numbers, Zalo helps users look back on their journey of the past year, as well as providing a comprehensive view of how users connect with relatives, friends and the community on Zalo.

As a “made in Vietnam” messaging application with nearly 78 million monthly active users, Zalo is constantly developing innovative features to meet the diverse needs of users. The impressive numbers during the 2025 Lunar New Year once again affirmed Zalo's role as a bridge connecting people, helping to spread love and share memorable moments.

With a development strategy focusing on artificial intelligence - "AI-First", from 2022 to present, Zalo has brought a series of AI features to upgrade user experience, including: eKYC (2022), Text to speech (2023), Voice to text (2023), Zalo AI Avatar (2023), Voice dictation (2024), zSticker AI (2024)...

Source: https://www.vng.com.vn/news/enterprise/zalo-don-tet-at-ty-2025.html