TikTok helps chocolate-covered strawberries, buldak noodles, matcha become trends; is 2025 the year of meat reduction?

2024 marks the blossoming of a series of unique food trends. If in Vietnam, honeycomb charcoal briquettes, stone-grilled sausages... cause a fever, then in the world, culinary enthusiasts are crazy about dishes like chocolate-covered strawberries, buldak noodles, matcha...

This year, social media still plays a big role in creating food trends around the world - Photo: Pexel

On the occasion of the New Year, BBC GoodFood online magazine reviewed the "hot trend" dishes that left many impressions in 2024 such as buldak noodles, matcha... and also predicted new dishes that are likely to create trends in 2025.

Buldak noodles, adobo, matcha are on the rise

2024 is the year that Japanese and Korean cuisine explodes in popularity in Western countries, with the rise of buldak noodles, matcha, seaweed and seaweed... thanks to cooking trends on social media platforms, especially TikTok.

Taking Buldak noodles as a typical example, the famous Korean noodle brand has now increased its influence thanks to noodle recipes being shared rapidly online.

Buldak noodles, especially caponara flavored buldak , will become popular worldwide in 2024 thanks to the trend from TikTok - Photo: Instagram

According to BBC GoodFood statistics, searches for the phrase " buldak noodle recipe" have increased by nearly 500% and " buldak cheese noodles" have increased by 350%.

TikTok alone has more than 1.1 billion posts featuring this spicy noodle.

As for matcha, a traditional Japanese drink for centuries, it suddenly became a phenomenon in Europe thanks to the versatility of the tea powder, used to create unique flavors for countless cake and beverage recipes such as mille matcha crepes, miso matcha pancakes, matcha mochi ice cream, matcha nut milk...

On the other hand, traditional dishes of other countries that seem to have received little attention suddenly became famous thanks to culinary content creators actively introducing them to audiences.

Arabic chocolate and adobo chicken also have millions of posts and mentions on social network TikTok - Photo: SeriusEat/Instagram

Notable ones include adobo - a dish with a strong Filipino identity; Dubai's knafeh chocolate bars - famous on TikTok thanks to their filling of crushed puff pastry and pistachio cream.

Or French onion soup - a classic yet timeless flavor that can easily be transformed into other dishes such as French onion pasta, French onion sandwiches or even ramen with French onion broth.

Not only are there new dishes that are trending, BBC Goodfood also names some ingredients that have become the focus of social media such as cucumbers, oats, pistachios...

Food Trend Predictions 2025

BBC GoodFood believes that 2025 will mark the rise of innovative dishes, along with healthy dishes.

Famous Korean dishes are predicted to continue to be popular - Photo: Kelly Food

The magazine predicts that the trend of cooking Korean food at home will continue to grow worldwide, especially from the buldak noodle craze in 2024, other easy-to-prepare Korean dishes such as tteokbokki, kimchi and kimbap will also follow.

Recording the market in the UK, BBC GoodFood said that retail chains are also "catching the trend", competing to import ingredients such as gochujang (Korean chili sauce), kimchi... making it easier to cook typical dishes of the kimchi land.

Another notable trend is the Reducetarians movement. Many people are beginning to realize the importance of reducing their meat and animal product intake to protect the environment.

Followers of this movement will replace some meals with vegetarian foods or reduce their meat intake.

It’s an easy way to make healthy changes to your diet, and beans and nuts are becoming increasingly popular due to their health and environmental benefits.

Beans are not only nutritious, but also improve soil health and use less water than other crops. This trend is being promoted by producers and consumers to increase bean consumption globally.

Indian curry pizza and shrimp tacos are two increasingly popular variations of the dish, gradually appearing at restaurants specializing in pizza and tacos - Photo: Homemade Pizza/Instagram

Premixed spices are also becoming popular, making cooking quick and cost-effective. Premixed spices, such as those from Ottolenghi or Sabrina Ghayour, are popular because they are convenient and easy to use in a variety of dishes.

Finally, fusion dishes like Indian pizza, shrimp tacos or Thai burgers are taking the world's culinary forums by storm.

These dishes are no longer bound by the culinary stereotypes of each country, but instead are unique combinations of ingredients and cooking styles.

Source: https://tuoitre.vn/tiktok-giup-dau-tay-phu-chocolate-mi-budak-matcha-thanh-trao-luu-nam-2025-la-nam-giam-thit-20250102052225801.htm