Nghe An small traders learn sales skills on TikTok, Facebook

Attending the event were representatives of the Trade Management Department, Department of Industry and Trade; Market Management Department, Department of Economics, Infrastructure and Urban Areas of Vinh City, representatives of the management board, traders of markets in Vinh City and neighboring localities.

Many Vinh market traders attend the training course. Photo: Quang An

The training course is an opportunity for small traders to approach, get acquainted with and practice modern sales methods such as livestreaming, filming short videos introducing products, using e-commerce platforms, social networks such as Facebook, TikTok... to market products.

Mr. Nguyen Van Hiep - Head of Trade Management Department, Department of Industry and Trade emphasized the role of e-commerce. Photo: Quang An

Speaking at the training session, Mr. Nguyen Van Hiep - Head of Trade Management Department, Department of Industry and Trade emphasized: The retail market is entering a period of fierce competition with the strong development of e-commerce. While consumers increasingly prefer convenient and fast online shopping, small traders who are familiar with traditional trading methods are facing the challenge of having to change to survive and develop.

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We hope that the training course will help small businesses overcome difficulties in competition, especially those who have been selling online for a long time. Thereby, they can increase revenue, stabilize their business and gradually digitize their trading activities.

Mr. Nguyen Van Hiep - Head of Trade Management Department, Department of Industry and Trade

E-commerce expert guides small traders in theory. Photo: Quang An

According to the representative of the Management Board of some markets in Vinh City, currently, many traders are still hesitant about technology and do not know where to start. Others lack confidence when appearing in front of the camera or do not know how to create attractive content for viewers. Therefore, organizing practical classes like this one is extremely important.

Retailers share about selling online in practice. Photo: Quang An

At the training session, traders were instructed on basic and necessary skills to start selling online: how to create accounts on e-commerce platforms; how to shoot product videos to make them attractive and easy to access; presentation skills in front of the camera; grasping content trends on TikTok, Facebook; principles of civilized behavior when interacting with customers online...

In addition, the use of support tools such as order management software, cashless payments, fast shipping of goods...

Vinh market traders are instructed and practice selling online. Photo: Quang An

According to statistics from the Department of Industry and Trade, the province currently has 371 traditional markets with tens of thousands of traders. After the training course in Vinh City, the Department of Industry and Trade will continue to deploy the second training course at Do Luong market on April 25 for traders in Do Luong, Anh Son, Thanh Chuong, and Tan Ky districts.

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Source: https://baonghean.vn/tieu-thuong-nghe-an-hoc-ky-nang-ban-hang-tren-tiktok-facebook-10295843.html