ANTD.VN - On March 12, 2024 in Ho Chi Minh City, Prudential Vietnam Life Insurance Company Limited (Prudential) officially announced the new PRUlink unit-linked fund with a sustainable development and responsible investment orientation, named "PRUlink Green Future", which was just launched on March 8, 2024. This is the first unit-linked fund in the life insurance market, providing customers who own unit-linked insurance products with the right to choose to invest in a sustainable development orientation.
The first sustainable development-oriented unit-linked fund of the Vietnamese life insurance industry
“PRUlink Green Future” is the 7th fund in the PRUlink fund portfolio of the unit-linked insurance product line, managed by Eastspring Investment Vietnam Fund Management Company. Before the launch of the “PRUlink Green Future” fund, Prudential’s unit-linked life insurance products had 6 investment funds for customers to proactively choose according to their risk appetite, including PRUlink Vietnam Stocks, PRUlink Growth, PRUlink Balanced, PRUlink Sustainable, PRUlink Vietnam Bonds and PRUlink Preservation.
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Thus, after 16 years since launching the unit-linked insurance product line, Prudential has added a new fund to the PRULink fund portfolio - “PRUlink Green Future”. When participating in unit-linked insurance products, in addition to being financially protected and having the opportunity to invest assets in the long term, customers choosing PRULink Green Future fund also contribute positively to the sustainable development goals (SDGs) as defined by the United Nations.
The difference of “PRUlink Green Future” comes from the criteria for selecting assets and investment portfolio. This fund will focus on responsible investment, in which the business sectors of the companies selected for investment are compared and classified based on prestigious standards in the world.
The three main investment areas that PRUlink Green Future aims at focus on the most practical goals for the socio-economic situation in Vietnam, including climate - health - progress.
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Customers who are participating in the unit-linked insurance products PRU-Flexible Investment, PHU - Prosperity Protection, PHU - Investment Protection can choose to invest more, switch funds, and change the investment ratio between funds as soon as the "PRUlink Green Future" Fund is launched through the PruOnline application, consultants, customer service centers, or Prudential's General Agent offices.
Mr. Phuong Tien Minh, CEO of Prudential Vietnam, shared: “ Sustainable growth is increasingly important for developing countries, typically Vietnam. As a model enterprise, Prudential clearly understands its role and obligations to customers, the community and the economy as an insurance company and long-term investment asset manager in Vietnam. Therefore, diversifying the investment portfolio, focusing on responsible investment and sustainable development is increasingly becoming an inevitable trend. This orientation is also completely in line with the market, clearly demonstrating Prudential's responsibility and actions, contributing to realizing the Government's commitment to building Vietnam into a green economy and achieving the Net Zero target by 2050 ”.
“ The PRUlink Green Future Fund launched this time is very suitable for the new consumption trend of customers today, customers who value sustainable development. The newly launched fund will bring customers more investment options, contributing positively and proactively to the common sustainable development goals of the country, ” Mr. Minh affirmed.
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Sustainable investment is the choice of customers
Sustainable development is an inevitable trend worldwide. According to Kantar research[1], 63% of consumers believe that sustainable development is the responsibility of businesses. On their side, more than 50% stop using products and services that have negative impacts on the social environment and are willing to invest time and money to support businesses in achieving sustainable goals.
Sustainable development is a core element of Prudential. This is closely linked to the group's purpose of "For every life, for every future". This strategy has been seriously implemented by Prudential during its 25 years of establishment and development in Vietnam. In 2022, Prudential became an official partner in the Just Energy Transition Partnership (JETP) that the Vietnamese Government has joined with countries in and outside the G7. At the same time, Prudential is also a member of the Net Zero Asset Owner Alliance, committed to supporting the Vietnamese Government towards the goal of net zero emissions by 2050.
Mr. Ngo The Trieu, General Director of Eastspring Investment Vietnam Fund Management Company (Eastspring Vietnam) – said: “ We choose to invest on the basis of ensuring the principles of sustainability in accordance with the Group’s long-term strategy. As a responsible fund manager and investor, we understand and believe that through sustainable investment, Prudential and Eastspring directly contribute to bringing positive values to today’s and future generations ”.
[1] https://www.kantar.com/campaigns/apac-foundational-study
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