Pioneering innovation, technology application and digital transformation

Agribank has proposed an action program based on the criteria of “5 clear”: clear people, clear work, clear responsibility, clear progress, clear efficiency to realize the goal of bringing science, technology, digital transformation and innovation to become the main driving force for the bank’s development. A “digital revolution” is determined to be implemented by all leaders and staff of Agribank, to help the bank go faster and further with its customers.

Pioneering in technology application, realizing rural digitalization strategy

As a key bank in investing in supporting the development and providing financial and credit services for the agricultural and rural areas, Agribank has identified its overall goal in its operations as promoting its network advantages, diversifying, providing high-quality retail banking products and services based on modern information technology platforms, meeting the increasingly diverse needs of customers, maintaining its position as the leading bank in providing banking services for the agricultural, rural and farmer areas. Agribank is the leading bank in deploying automatic teller machines (ATMs) since 2003 across the country with nearly 1,500 machines located in agricultural and rural areas out of a total of more than 3,300 ATMs nationwide.

Agribank continuously expands Agribank Digital system in rural areas

In addition, Agribank Digital and Agribank Autobank (CDM) services operate as a miniature bank branch model, serving all customers, helping customers easily access financial services instead of having to go to traditional bank branches, contributing to reducing time and effort. Agribank currently has more than 3,500 ATMs/CDMs (of which nearly 2,000 are located in rural areas), nearly 25,000 POS machines and 68 mobile transaction points using specialized cars operating in rural areas. In its rural digitalization strategy, Agribank aims to use technology to simplify procedures, helping people easily access the most basic services. To realize this goal, Agribank plans to deploy and install Agribank Digital automatic banking machines in rural, remote and isolated areas, especially those with limited access to conventional financial products and services, so that people can use digital banking utilities for public service activities as well as daily transactions.

Constantly innovating and improving digital banking applications

As a large bank, present everywhere in the S-shaped strip of land, Agribank is fully aware of its mission on the journey of national digital transformation. Agribank currently has nearly 20 million customers with payment deposit accounts, nearly 16 million customers using ATM cards, nearly 15 million customers using payment services via Mobile Banking channel. Automatic payment methods account for about 81% of total payment transactions of customers at Agribank. Along with the flow of technology in the banking system, Agribank always encourages employees to promote the spirit of innovation, creativity, proactively research and apply science and technology, propose initiatives to improve work, deploy policies and solutions to develop products and services, improve new functions and utilities in payment, use modern technology to meet the increasing needs of customers, making practical contributions to the journey of digital transformation.

Not only implementing programs to promote digital transformation in its system, with the motto "customer-centric", from 2016 to present, Agribank has also developed digital utilities to help customers easily access and use "digital banking". One of the outstanding products is the launch of the Agribank Plus application in mid-2024. This is the latest version of the electronic banking application, designed according to 4 "PLUS" criteria: Prime, Leading, United, and Smart. Agribank Plus brings many new features including fast money transfer to many people, scheduling money transfers, automatic bill payments, etc. In addition, with improved interface, simplified login process with a single username and password on mobile and PC versions, Agribank Plus has helped customers save time and improve convenience when using banking services.

Agribank Plus application with many new features brings convenience to customers

After Agribank Plus, Agribank continues to launch the Open Smart Bank digital banking solution, using modern technology to optimize transactions and enhance security. Open Smart Bank helps Agribank not only provide traditional financial services but also create a smarter transaction environment for customers. This solution applies advanced technologies such as artificial intelligence, blockchain and big data to optimize transaction processes, automate tasks and enhance security. This is one of the important steps in Agribank's digital transformation process. In particular, Agribank is also one of the pioneering banks in applying eKYC security technology (electronic customer identification) and collecting biometric data, helping to enhance security and accuracy in transactions. Recently, Agribank deployed electronic authentication service via VNeID on the Agribank Plus application, helping to optimize customer experience.

Agribank's continuous efforts in digital transformation have been recognized by prestigious awards such as: Certificate of Merit from the Governor of the State Bank, TOP 10 Strong Brands of Vietnam and most recently, the award for the Agribank Open API platform at the Vietnam Digital Transformation Award 2024. To date, Agribank has had 12 consecutive information technology applications/systems honored at the Sao Khue Award for outstanding information technology systems in the fields of finance - banking and digital banking. This is a clear demonstration of Agribank's strong development and constant innovation in applying modern science and technology to banking operations.

At the Conference on Digital Transformation and Innovation at the Headquarters in 2025, Comrade Pham Toan Vuong - Deputy Secretary in charge of the Party Committee, Member of the Board of Directors, General Director of Agribank emphasized that, as a large financial institution, innovation and digital transformation are no longer options but mandatory tasks for Agribank to break through and develop. Therefore, leaders at all levels of Agribank must unify awareness and action, promote innovation, focus all efforts on digital transformation; identifying this as a vital task for the entire Agribank system.

As a large financial institution, innovation and digital transformation are no longer options but mandatory tasks for Agribank to break through and develop.

Also at this Conference, Agribank Deputy General Director Hoang Minh Ngoc announced and launched a breakthrough action program for developing science, technology, innovation and digital transformation at Agribank; thoroughly grasping the spirit of Resolution No. 57 of the Politburo and Resolution No. 03 of the Government, focusing all efforts on promoting innovation, science and technology development and digital transformation at Agribank.

Dr. Le Hung Cuong - Deputy General Director of FPT Digital, an expert in the field of digital transformation, assessed: Agribank has a solid financial foundation, a long history of operation and a large number of customers in a very wide area. When the digital transformation program for the period 2021 - 2025, with a vision to 2030, is combined with high political determination from the leader to the entire system to be implemented resolutely, the digital appearance of banking will certainly change dramatically.

The strong steps, the determination to break through in the development of science and technology, the constant innovation in developing digital banking products and services, promoting cashless payments and protecting customer information security are proof that Agribank is making a solid mark in the banking industry and making an important contribution to the development of the national digital economy. Agribank has been affirming itself as one of the pioneering banks in the digital transformation journey in Vietnam.

Source: https://thoibaonganhang.vn/tien-phong-doi-moi-sang-tao-ung-dung-cong-nghe-va-chuyen-doi-so-161894.html