Actively promote trade activities in the last months of the year

The last months of the year often witness a sudden increase in consumer demand, especially during holidays and Tet. Thanh Hoa, with its large population and dynamic economy , has become one of the bright spots in commercial activities in the North Central region. According to data from the Department of Industry and Trade, total retail sales of goods and consumer service revenue in the first 10 months of 2024 increased by more than 12% over the same period last year. This shows that purchasing power in Thanh Hoa is constantly increasing, opening up great opportunities for local businesses.

Go! Thanh Hoa Supermarket prepares goods to serve consumers at the end of the year.

Year-end promotions have become a “specialty” of the market and this year is no exception. To attract consumers, a series of promotional programs have been implemented by businesses. Many supermarkets and convenience stores in Thanh Hoa organize discount programs of up to 50% on a range of products, especially essential consumer goods. For example, supermarket chains such as Co.opmart, Go! Thanh Hoa and WinMart regularly launch buy 1 get 1 free programs, direct discounts on invoices or gift vouchers to loyal customers. Local retail businesses also organize “Golden Shopping Days” or “Online Tet Market” on e-commerce platforms to serve consumers in the province. In addition, some clothing and fashion stores apply strong discount programs from 30% - 70%, while electronics stores implement preferential installment packages with 0% interest rate and gifts when making large purchases to encourage shopping at the end of the year.

Not only stopping at traditional stores, Thanh Hoa businesses are also actively exploiting e-commerce channels to serve the increasing needs of people. Many stores have brought local products such as shrimp paste, clean highland vegetables, Thanh Hoa fermented pork rolls, Nghi Son seafood or other specialties to major e-commerce platforms such as Shopee, Lazada, Tiki or social networking platforms. This not only helps expand the market but also brings convenience to customers, especially in the context of online shopping becoming a trend. In addition, some businesses also implement "Flash Sale" programs and golden hour discounts on online channels, attracting a large number of orders from both inside and outside the province.

To promote commercial activities in the last months of the year, the Department of Industry and Trade will launch the event "National E-commerce Week and Vietnam Online Shopping Day - Online Friday 2024" from November 25 to December 1; also in November, the Black Friday event will take place in Thanh Hoa City on the 29th and 30th, attracting hundreds of businesses, shopping centers, supermarkets, production and business establishments to respond to the program.

The stimulus efforts of businesses and the government not only help the commercial market become more vibrant but also bring many benefits to consumers. With a series of discount and promotion programs, people can easily access quality products at reasonable prices, especially in the context of many economic difficulties. In addition, the diversity of distribution channels, from traditional stores to online platforms, also facilitates customers to choose and shop without many obstacles in terms of time or location.

With the initiative from businesses and the support of the government, Thanh Hoa is looking forward to a vibrant and effective year-end shopping season. Not only helping to increase revenue for businesses, these efforts also contribute significantly to the completion of the province's socio-economic targets in 2024.

Article and photos: Chi Pham

Source: https://baothanhhoa.vn/tich-cuc-thuc-day-hoat-dong-thuong-mai-nbsp-nhung-thang-cuoi-nam-231490.htm