US President Barack Obama (left) and famous chef Anthony Bourdain eat bun cha in Hanoi in May 2016 - Photo: CNN
Not missing this great opportunity, many localities, businesses and service establishments have taken advantage of this opportunity to do business, thereby changing their lives.
Life changed thanks to a photo with the Finnish president
In Hoi An today, Jack Tran Tours Hoi An Travel Company is chosen by luxury tourists from Europe, Australia... to experience when coming to Hoi An.
The luck that decided the success of this business came in 2008, when Finnish President Tarja Halonen unexpectedly booked a rafting tour of this business.
Mr. Tran Van Khoa, director of Jack Tran Tours Hoi An (formerly Hoi An Eco Tour), said that at that time Hoi An was not as famous as it is now. The number of tours and travel businesses was still small, and the services were sketchy.
The Finnish president went on a basket boat ride with Mr. Tran Van Khoa in 2008 - Photo: KHOA TRAN
One day, by chance, a European guest came to experience Jack Tran Tours Hoi An tour.
Upon returning, this person highly appreciated the trip and said that he would introduce "an important, close family member" to experience the tour. Mr. Khoa did not expect that it was Ms. Tarja Halonen - the female president of Finland.
Hoi An Ancient Town is a place that attracts many famous people to visit - Photo: BD
"That morning in March 2008, I drove to the hotel and saw two secret agents coming to investigate and question me very carefully.
At that time, a new friend told me that the person who was about to get in my car was the president of Finland. I was shocked and extremely worried, but when I saw the president wearing normal clothes, getting on a boat to go fishing on the river, then riding a buffalo, fishing, and plowing just like a normal guest, I felt less worried" - Mr. Khoa said.
The words about the tour in Hoi An after the trip of the female president of Finland in 2008 - Photo: KHOA TRAN
According to Mr. Khoa, she was one of the few VIP guests who came to Hoi An in the early stages of the tourism industry. Before leaving, Mr. Khoa asked for permission to take a photo with the president. The photo was later sent to the media and travel agencies.
Thanks to the positive reviews from the head of state, Mr. Khoa’s company suddenly became famous worldwide. International guests kept booking tours and it has now become a branded business in rice field tourism.
Open the door, clean the house to welcome celebrities
After the Finnish female president came to Hoi An, this ancient town has long been known partly thanks to the influence of famous people. Many restaurants and check-in spots have gone from being little-known to being famous and known to many people around the world, such as Phuong bread, Cam Thanh coconut forest, etc.
Not only Hoi An, Da Nang, Hue, Ha Long, Hanoi also welcome many famous people. Each time it makes a splash.
The story of US President Barack Obama going to a bun cha restaurant in Hanoi to eat in 2016 is still causing a stir.
Not only the keyword "bun cha" is associated with the president's name, the image of culinary tourism and peace in the capital Hanoi and Vietnam is spread all over the world.
Billionaire Bill Gates attends wedding in India before coming to Vietnam
In 2017, Facebook founder Mark Zuckerberg visited Vietnam. Although the information was kept confidential, the itinerary and some images of this famous figure were still published, attracting public attention.
Over the past few days, the online community has been searching for hot information about billionaire Bill Gates, who is currently in Da Nang and Hoi An with his entourage.
Although he did not inform the outside world or contact them, the local government also expressed their desire to welcome the delegation.
Should take advantage of golden opportunity
According to Mr. Tran Van Khoa - Director of Jack Tran Tours Hoi An Travel Company, the fact that many businessmen, celebrities, and world-leading politicians have recently chosen to visit Vietnam reflects the image and position of Vietnam in the eyes of international friends. Vietnam is a place where "good land attracts birds".
"When celebrities go somewhere, besides business, they care most about safety and that the destination must be highly humane. Meeting their requirements is not simple.
Therefore, if VIPs come to any country, it is a good opportunity, especially for the tourism industry.
Celebrities have prestige and global influence. There is no better promotional opportunity.
Currently, some countries have preferential visa policies specifically for VIPs such as Thailand, Malaysia... Businessmen and celebrities with different standards are given special priority by the governments of these countries.
I think Vietnam is an attractive destination, so we can completely consider this policy," said Mr. Khoa.
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