Continuing to be a “magnet” attracting the world’s most prestigious resort brands, including Rixos with its “all-inclusive” model to Vietnam, Phu Quoc is becoming a new destination for the global elite.
From Antalya to the world: The journey to redefine "all-inclusive "
Antalya, located along Türkiye's beautiful Mediterranean coast, has long been a popular tourist destination with its year-round warm climate, white sandy beaches and deep blue waters.
Rixos Phu Quoc is located in Hon Thom, in the Sun Paradise Land ecosystem created by Sun Group.
In the 2000s, resorts here still mainly followed the primitive "all-inclusive" model, where customers only needed to pay a fixed fee in advance to enjoy all services in the resort without having to worry about additional costs.
With the rapid increase in the number of international tourists, especially the elite from Russia and Europe, the usual "all-inclusive" packages no longer meet their desire for exclusivity, personalization and high-class experiences.
Seeing a great opportunity, in 2005, Rixos launched its first resort Rixos Premium Belek, transforming Antalya into not only a destination for relaxation but also a symbol of luxury and a comprehensive experience.
Rixos Premium Belek Resort (Photo from Rixos website).
At Rixos Premium Belek, the concept of “pay only once” is not just about convenience, but also comes with a commitment to providing a luxurious and comprehensive experience.
Guests do not feel limited to a fixed service package, but instead can enjoy freedom and the feeling of being "pampered" at the highest level, as everything is designed to be personalized, from meals to individual spa treatments.
It was this innovation that transformed the "all-inclusive" model from a budget option into a luxury resort standard, especially favored by the upper class and perfectionist travelers.
From Antalya, the concept has taken off, making Rixos one of the world’s fastest growing all-inclusive resort brands, with a presence in more than 30 luxury destinations, from the UAE and Egypt to Russia and Europe.
The world tourism industry has since witnessed the rise of a new, revolutionary resort concept, "all-inclusive". This is not just a simple resort model but also a declaration of comfort, luxury and personalization, reserved for the elite or tourists who are willing to pay high in exchange for a "worry-free" ultimate experience.
Phu Quoc - Rixos' first "all-inclusive destination" in Southeast Asia
On December 5, Sun Group and Accor & Ennismore - the world's leading hotel management group - signed a cooperation agreement, bringing the world's leading luxury all-inclusive resort brand Rixos to Hon Thom, Phu Quoc.
Rixos Phu Quoc will be Rixos' first resort in Southeast Asia, an area with outstanding tourism potential and a strong increase in the high-end customer segment.
Rixos Phu Quoc is the first resort of this famous brand in Southeast Asia.
Located in Hon Thom, in the Sun Paradise Land ecosystem that Sun Group created in Phu Quoc, Rixos Phu Quoc brings together unique architectural and cultural quintessence.
The resort features nearly 2,000 exquisitely designed guest rooms, including 207 suites, with panoramic ocean views and private access to the pristine beach.
Here, customers who own an all-inclusive package will only need to pay once for all services, from rooms to diverse meals (with nearly 20 restaurants/bars), a series of exclusive amenities from the family-friendly beach area with many playgrounds and Rixy Kids Club, swimming pool, outdoor playground, gym, spa & activities to fully experience the Sun Paradise Land ecosystem in Phu Quoc.
These include activities such as visiting Sunset Town, riding the world's longest three-wire cable car, having fun at Aquatopia water park at Sun World Hon Thom; enjoying world-class art shows... and many other experiences.
The Sun Paradise Land ecosystem helps maximize the value of the "all-inclusive" model.
In addition to the pristine natural beauty, fine white sand beaches and unique marine ecosystems, Rixos chose Phu Quoc as its first strategic destination in Southeast Asia because of the optimization of the Sun Paradise Land ecosystem that Sungroup is meticulously completing here.
This brand considers this to be the perfect foundation for the "all-inclusive" model to maximize its value. Thanks to the combination of synchronous infrastructure and high-class amenities that Sungroup has created, Rixos Phu Quoc will not only be a single resort, but also a complete piece in the high-end tourism picture of Phu Quoc, which is striving to become a luxury destination, attracting international tourists with high spending needs and long-term stays.
Commenting on the Sun Paradise Land ecosystem, Ms. Agnes Roquefort - Global Development Director of Accor Luxury & Lifestyle said: "Sungroup has built a comprehensive ecosystem including accommodation, entertainment and many unique experiences.
This is completely in line with the value we bring to our guests - a 360-degree, holistic experience. From the rooms, restaurants to the amazing activities, all contribute to creating unforgettable memories for guests."
The cooperation between Sungroup and Rixos is not only a big step forward for Vietnam's resort tourism industry but also lays the foundation for the sustainable and long-term development of the Pearl Island.
With the appearance of Rixos Phu Quoc, combined with other famous brands such as Ritz-Carlton Reserve and The Luxury Collection in the future, Phu Quoc is on its journey to become a new super luxury resort destination in the world, not only changing the way the world views Vietnam tourism, but also affirming the appeal of the pearl island on the global tourism map.
Source: https://www.baogiaothong.vn/rixos-thuong-hieu-tien-phong-trong-khai-niem-nghi-duong-all-inclusive-den-viet-nam-192241211105510164.htm
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