Developing night tourism products is one of many contents reported by Minister of Culture, Sports and Tourism Nguyen Van Hung to the National Assembly.
In recent times, a number of night tourism products have been put into service, creating an impression and attracting domestic and foreign tourists such as: Van Mieu - Quoc Tu Giam night tour "The Quintessence of Confucianism", "Hanoi Night - Touching Point of Emotions", live art program "The Quintessence of the North" (Hanoi); "Ha Long Night Cruise Street" (Quang Ninh); Hoa Lu Ancient Town night tour (Ninh Binh), "District 1 - Night Colors" (Ho Chi Minh City)...
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| Night tour at Thang Long Imperial Citadel, Hanoi. |
Along with that are many cultural and artistic activities, street music performances, sketching, calligraphy, zumba dancing, modern dancing... and booths displaying and introducing OCOP products, street food... becoming a meeting place for domestic and foreign tourists.
However, according to Minister Nguyen Van Hung, in the process of developing night tourism products, there is still a lack of policies to encourage and provide incentives for investment development.
Night tourism products are still monotonous, mainly taking place in the form of walking streets, shopping areas, night food courts, night markets, and some art and entertainment activities on and off the streets.
In addition, there is limited planning of separate spaces for night tourism and awareness of night tourism development; localities do not have separate strategies or plans for night economic development; there is no more specific mechanism for shopping, culinary, and entertainment activities at night.
In the coming time, the Ministry of Culture, Sports and Tourism will coordinate with provinces and cities to pilot the night tourism product model in 12 localities that are key areas for tourism development. The focus will be on developing a plan for night tourism product development.
Competent authorities will identify specific areas and locations to orient the development of concentrated night tourism product models; build development models and types of night tourism products to ensure maximum exploitation of potential and advantages...
The Ministry and localities will study and promulgate mechanisms and policies for developing night tourism products by reviewing, proposing adjustments and supplements to regulations on ensuring safety, security and order, service provision time, policies for night workers; organizing security and order teams to support and ensure safety for tourists.
Regarding the organization and management of night tourism activities, the Ministry aims to develop night tourism product models in the form of: walking streets, night markets, flexible night tourism spaces, separate night entertainment complexes, etc.
The Minister of Culture, Sports and Tourism also mentioned the orientation of training tourism human resources and attracting investment resources to develop infrastructure.
In market orientation and promotion organization, Minister Nguyen Van Hung emphasized the implementation of promotion and advertising of night tourism products aimed at groups staying long term, with high spending ability, using high quality products.
Applying information technology, building, upgrading, and developing software systems for managing, reporting incidents and hotspots on smart mobile devices; enhancing promotion of night tourism products... are also solutions proposed in the coming time.
Source: https://baoquocte.vn/thuc-hien-thi-diem-mo-hinh-san-pham-du-lich-dem-tai-12-dia-phuong-trong-diem-273552.html
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