Thuan Thien - Farming with sophistication, meticulousness and creativity

VTC NewsVTC News09/11/2023


Send love in every product

Since ancient times, the ancients have had a saying “Nam Duoc Tri Nam Nhan” – using Vietnamese medicine to treat Vietnamese people. Indeed, our country has many medicinal plants and precious ingredients that have been used since ancient times to treat diseases and improve health such as turmeric, ginger, papaya flowers, pennywort, polygonum multiflorum…

Thuan Thien - Farming with sophistication, meticulousness and creativity - 1

These are familiar ingredients in life, but in modern life with many imported goods, the uses and benefits of these medicinal herbs have gradually been forgotten.

With her love for nature and understanding of the uses of each medicinal herb, Ms. Duong Le Tuyet Nhung founded the Thuan Thien brand to provide consumers with purely Vietnamese and completely natural products. Starting any business is not easy, and the same goes for Thuan Thien, especially in a market with many imported goods and many industrially produced products at competitive prices.

Thuan Thien - Farming with sophistication, meticulousness and creativity - 2

Thuan Thien had experienced failure before, hence the name Thuan Thien, which means following the will of heaven. What Thuan Thien does is to take care of each ingredient, bringing pure natural products to everyone. This is the fate that Thuan Thien wants to convey and spread through this work," Ms. Nhung shared.

In a competitive market, product quality is the key factor that helps Thuan Thien gradually win the hearts of consumers.

Thuan Thien - Farming with sophistication, meticulousness and creativity - 3

At Thuan Thien, all ingredients are hand-made and meticulously cared for by the company’s own staff. Each drop of honey, each turmeric root or each papaya flower bud… are the result of a team taking care of them day by day. Only people who understand nature can devote so much of their affection to it.

Therefore, each product of Thuan Thien contains the efforts of the team, of the farmers, the love and respect for nature and the products of the homeland.

Changing the community's perspective, for a sustainable future

In addition to providing good quality products, Thuan Thien also focuses on changing the community's awareness of Vietnamese products and products. To spread the message to more people, especially young people, Ms. Nhung established the Tiktok channel thuanthienshop to give users a close-up look at the production process, while also providing useful information about the uses of each ingredient.

Thuan Thien - Farming with sophistication, meticulousness and creativity - 4

Through the videos, viewers can easily see the meticulousness of Ms. Tuyet Nhung and the members of the team. Thuan Thien's videos always have their own appeal, captivating viewers. Nature appears realistically and vividly through each video.

Through the screen, viewers can still feel the love of the team for each ingredient, each material, feel the respect and love for what nature has to offer. Perhaps that is why Thuan Thien's Tiktok channel attracts more than 800,000 followers and has many videos reaching millions of views.

We always want to convey the beauty and richness that nature has bestowed upon humans. Each ingredient and each product is a gift carrying the most quintessential things. Through such videos, we also hope that consumers will be more receptive to products made from ingredients from their homeland, and will appreciate and use natural, environmentally friendly products ,” Ms. Tuyet Nhung shared.

Natural harmony is one of the sustainable development trends, in which businesses develop products while protecting nature and the environment. That is what Thuan Thien is doing, with its passion and love.

Bao Anh



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