Hue Lotus Festival always has a space to display culinary dishes associated with lotus.

Variety of programs

According to the representative of the Department of Tourism, in 2025, Hue will be given the right to host the National Tourism Year. The number of activities within the framework of the National Tourism Year and Hue Festival 2025 will be numerous but will be carefully selected and prepared.

Within the framework of the summer festival (from April to June) this year, there are more than 20 programs and activities taking place. In addition to the recent VNExpress Marathon Hue, which attracted 12,000 athletes from all over the country to compete, or the fascinating Ho Chi Minh City Television Cup cycling race "Non song lien mot doi" in Hue and the very interesting bonsai exhibition, there will be many activities to stimulate tourists to Hue in the near future. In particular, there are expected to be the F1 Grand Prix international rowing race, Hue - Culinary Capital Festival, Hue Lotus Festival, Beer Festival, Ao Dai art program and especially the Miss Vietnam final program in Hue...

Not only in the central area of ​​Hue City, many activities will also be organized in the city's localities, creating diversity in activities, programs, and festivals to attract tourists. Typically, the program "Countryside Market Festival" at Thanh Toan tile bridge (Thuy Thanh commune, Huong Thuy town) or Duong No village festival (Duong No ward, Thuan Hoa district) ...

In the mountainous district of A Luoi, Ms. Le Thi Them, Head of the district's Department of Culture and Information, said that to kick off the tourist season, A Luoi will rely on its natural resources and the unique culture of ethnic minorities to organize many tourism activities and festivals to welcome visitors. Highland markets will also be maintained and organized. In addition, the locality has prepared infrastructure, services and protective conditions to ensure the season of waterfall and eco-tourism.

According to tourism experts, festival, cultural and sports activities are closely related, creating motivation for tourism development, promoting tourism, culture and destinations. The diversity of festival activities and programs brings visitors new and unique experiences. Visitors can combine cultural and sports activities with tourism experiences, exploring destinations, which is an opportunity for tourism in the Ancient Capital.

Mr. Truong Thanh Minh, Director of the Tourism Promotion Information Center, said that the tourism industry of the Ancient Capital will organize a summer greeting program to kick off the summer tourism season. The program aims to announce and introduce the summer tourism season in Hue; businesses will also display and introduce a variety of attractive tourism products, stimulating summer tourism in 2025 to residents and tourists.

Promote

One of the important factors besides tourism products and services is promotion and communication. Compared to previous years, an advantage for this year's summer tourism boom is that there are many activities associated with the National Tourism Year. Promotion was implemented early, and is still being implemented regularly, continuously, promoting specifically for each program and event.

According to Ms. Duong Thi Cong Ly - Vice President of Hue City Tourism Association, the trend of tourists is to have many diverse experiences and Hue has quite a full range of tourism types to serve tourists. Besides the strength of cultural heritage tourism, sea, lagoon, waterfall tourism... are also types of tourism that tourists love in the summer. Hue has them all. In addition, the music tour on the double-decker bus to see Hue has just been launched, serving tourists this summer, also contributing to the night tourism experience for visitors. The important thing is to promote communication and introduction so that tourists know and find Hue.

In addition to the official communication channels of local authorities and the tourism industry, the business community also connects with travel partners from both ends of the country and other countries to introduce and work with other businesses to sell tour packages and summer tourism products.

The leaders of the Department of Tourism said that in April 2024, the Hue tourism industry and businesses also participated in two major events: the Ho Chi Minh City Tourism Festival 2025 and the Vietnam International Tourism Fair 2025 (VITM Hanoi 2025). Through this, the Tourism Promotion Information Center and businesses introduced information on products, services, and outstanding events taking place within the framework of the National Tourism Year and Hue Festival 2025; introduced destinations, typical tourism products and services, new tours and routes, and tourism stimulus programs in 2025... to a large number of people and tourists, including many summer tourism products. In addition, businesses were able to approach, exchange, introduce, expand market share, offer tourism products and services; sign cooperation agreements, and develop the market with travel agencies, partners, and other local businesses.

Article and photos: MINH TAM

Source: https://huengaynay.vn/du-lich/thu-hut-khach-den-voi-le-hoi-mua-he-152659.html