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Attracting tourists for the year-end holiday season

Việt NamViệt Nam26/12/2023


The international tourist season in Binh Thuan starts from October to April of the following year. Not only taking advantage of natural advantages such as many famous beautiful natural landscapes, warm climate, unique traditional culture, gradually improved foreign transportation, the provincial tourism industry also aims to build many products, innovate services, and playgrounds to "retain" tourists, especially those from demanding markets.

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The upcoming Christmas and New Year holidays are expected to be an ideal time to attract both domestic and international tourists.

The upcoming Christmas and New Year holidays are expected to be the ideal time to attract both domestic and international tourists. Therefore, tourism service businesses in the area have prepared many attractive programs imbued with the festive atmosphere. Many places have completed decorating giant Christmas trees with many colors and eye-catching decorations. Santa Clauses, snowmen made from unique recycled materials... not only bring joy to tourists but also contribute to creating a vibrant atmosphere for Binh Thuan tourism.

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Many places have decorated Christmas trees.
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snowman made from recycled materials

Mr. Peter Gerhauser, CEO of Pandanus resort shared. “We hope that the room occupancy rate will reach 65% by the end of the year. To achieve that, we are actively preparing programs for Christmas and New Year with traditional activities such as: gala dinner with Santa Claus giving gifts... This year, we continue to shape and decorate the Christmas tree with recycled materials such as: dry branches, coconuts to send visitors the message of environmental protection”.

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Cooking class for international guests at Phu Hai Resort

Currently, international visitors to Binh Thuan are interested in relaxing, exploring nature and learning about unique local cultures; enjoying traditional art programs and especially exploring local culinary culture. Grasping the trend, most of the accommodation and tourism units in Binh Thuan have built short and long-term vacation packages with services. Along with that, the units have organized tours, routes and programs for tourists to participate in the experience.

Cooking classes for international guests at Phu Hai Resort are a typical example. The classes are held regularly right at the restaurant. Not only does it bring a unique product, visitors also experience many spaces, participate in every process of making dishes and enjoy the fresh, typical flavors of coastal cuisine.

In addition to international visitors, Binh Thuan also has great potential to attract domestic visitors for the year-end holiday season. The main target customers are small groups, families… who want to enjoy a relaxing time after a long year of work.

According to international tourism organizations, in 2024, the prospect of global economic recovery will be a driving force for the tourism industry. With its strengths in resort tourism and low tourism service prices, Binh Thuan tourism will have certain advantages in attracting international visitors. To do so, Binh Thuan tourism needs to continue to improve the quality of products and services, diversify experiences for visitors, and at the same time innovate approaches, promote and expand the market, attracting more and more international visitors.


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