Vietnam's auto market is growing strongly, customers prioritize buying "foreign cars"

The imported MPV model Xpander is Mitsubishi's "golden goose" in the Vietnamese market. (Photo: PV/Vietnam+)

Among the above, passenger cars grew the most with 22,339 units sold, up 53% compared to the previous month; the commercial vehicle group also achieved good sales with 9,231 units, up 36%. On the contrary, the specialized vehicle group decreased by 36%, reaching only 180 units sold.

In terms of origin, imported cars (CBU) showed great growth with a total of 16,863 units sold, up 60%; while domestically manufactured and assembled cars (CKD) sold a total of 14,887 units, up 35%.

Sales in March and the first quarter of 2025 of VAMA members.

In terms of sales by brand, Toyota was the unit with the most cars sold in Vietnam in March 2025 with 5,370 units, an increase of 20.6% compared to the previous month. The next positions respectively belong to: Mitsubishi (4,412 units), Ford (4,272 units), Honda (2,450 units), Mazda (2,335 units), Kia (2,322 units)...

Cumulatively, VAMA's data shows that the entire Vietnamese automobile market in the first quarter of 2025 consumed 58,936 vehicles. This figure does not include TC Motor and VinFast's March figures, which have not been announced yet. In addition, the above figures only reflect a relatively complete picture of the Vietnamese automobile market, as brands such as Audi, Jaguar Land Rover, Mercedes-Benz, Subaru, Volkswagen, Volvo, etc. do not disclose information about their business results.

Looking at the statistics of the first quarter of 2025, it is easy to see that the sales of imported cars (CBU) are more dominant than domestically assembled cars (CKD). Specifically, sales of CBU cars reached 37,175 units, while CKD cars only reached 35,074 units. These are rare times after many years, the sales of imported cars have surpassed domestically produced cars. This shows that consumers' interest in imported cars is quite large.

Some industry experts say that the appeal of imported cars comes not only from design and equipment but also from consumers' trust in the quality of imported products from Thailand, Indonesia, Japan or South Korea - countries with developed automobile industries. In addition, the appearance of a series of new imported car models such as Mitsubishi Xpander, XForce, Ford Everest, Territory, Toyota Yaris Cross, Corolla Cross... has contributed to enriching choices and boosting purchasing power.

Toyota Yaris Cross is one of the 10 best-selling imported car models in the Vietnamese market in 2024. (Photo: PV/Vietnam+)

According to data from the General Statistics Office, in the first quarter of 2025, an estimated 46,207 cars were imported into Vietnam with an estimated value of 983 million USD, an increase of 43.5% in volume and 45.9% in value over the same period in 2024.

According to the General Statistics Office, in the first quarter of 2025, an estimated 46,207 completely built-up cars were imported into Vietnam with a value of nearly 1 billion USD - an increase of 43.5% in volume and 45.9% in value compared to the same period last year. These figures not only affirm the growing position of imported cars, but also pose significant challenges for domestic assembly enterprises.

The strong growth of the CBU segment is becoming a driving force for domestic manufacturers to invest more heavily in technology, production processes and product quality. This is a positive signal helping the entire market improve its competitiveness, meeting the increasingly high expectations of Vietnamese consumers./.

According to VNA

Source: https://baothanhhoa.vn/thi-truong-oto-viet-tang-truong-manh-khach-uu-tien-chot-xe-ngoai-245352.htm