Ho Chi Minh City announces a series of activities to stimulate and promote tourism

The series of activities is a way for the entire Ho Chi Minh City tourism industry to spread gratitude, honor historical values, and welcome visitors with the hospitality that is typical of the city's people. The activities are carefully prepared, imbued with identity, demonstrating the spirit of pride, friendliness and responsibility of a modern, affectionate city.

In order to create a special mark for the 50th anniversary of the Liberation of the South and National Reunification, the Department of Tourism is urgently building and developing new tourism products associated with cultural and historical depth such as: Community tourism products in Thanh An commune (Can Gio), tourism products in Hoc Mon, "Nam Ky Luc Tinh" tour.

Along with that, the Department also coordinated with cultural experts, researchers, and the business community to research and implement the plan to "restructure" Ho Chi Minh City's tourism products in conjunction with the recently approved arrangement and reorganization of administrative units; linking the "restructuring" of tourism products with the "repositioning" of the identity of the City's tourism products, thereby creating competitive appeal for Ho Chi Minh City tourism in the regional and global tourism markets.

In addition to the tourism products that the Department of Tourism is responsible for developing, many travel agencies have also introduced a series of cultural and historical tours, from short trips within the city to long trips connecting to neighboring provinces. The tours not only focus on visiting historical sites but also combine cultural experiences, helping visitors gain a deeper understanding of the city's history and culture. Many tours have combined visits to historical sites with practical experiences, giving visitors deeper emotions and a better understanding of national history.

Tourists coming to Ho Chi Minh City during this time, from April 20 to June 10, will have the opportunity to participate in a large-scale tourism stimulus program with the theme "50 golden days - Discovering the hospitable and vibrant Ho Chi Minh City" of hundreds of businesses with great incentives from discounts on inner-city tours, city tours with historical themes, resort - cuisine - experience combo packages to room discounts from 3 stars or higher, night tour tickets at museums, souvenirs, OCOP products designed specifically with the identity of the 50th anniversary of the Liberation of the South, national reunification...

3D projection in Ho Chi Minh City

Emphasizing the importance of this series of activities, the Department of Tourism said that this is not only an opportunity to promote products but also a time for each tourism service in the city to affirm its quality, professionalism and service spirit towards the satisfaction and long-term attachment of tourists to the destination.

The Department of Tourism also said that in order for the 2025 tourism activities to spread widely, communication work will be comprehensively deployed on both digital and outdoor visual platforms. Communication content will be released simultaneously on both digital and outdoor visual platforms, including: videos , teasers, graphic images, propaganda publications... and access channels ranging from social networks (Facebook, Zalo, YouTube), website www.visithcmc.vn, official tourism fanpages to crowded places such as Tan Son Nhat airport, train stations, bus stations, metro, ferry terminals... Creative products such as the photo series "50 symbols of Ho Chi Minh City", minigames, stickers, sample thank you letters, and the #hashtag "Find your vibes" will inspire and encourage the community to participate in promoting the city's image.

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With the support of businesses, the message "Find your vibes - Find the right quality, touch the right feeling" is spread on separate platforms, contributing to telling the story of a dynamic, modern and unique city after 50 years of development.

In particular, the TVC promoting tourism "50 Flashes" - first released in Ho Chi Minh City, the film is a magical adventure through space and time through the lens of a strange camera, recording 50 vivid moments of 50 typical tourism symbols of the City. "50 Flashes" are not only beautiful frames but also rays of light carrying the quintessence of heritage, stories of historical memories, culture, people and the desire for the city's unceasing development, each ray of light is a slice - a blend of tradition and innovation, between the depth of identity and the color of integration.

Source: https://bvhttdl.gov.vn/thanh-pho-ho-chi-minh-cong-bo-chuoi-hoat-dong-kich-cau-quang-ba-du-lich-20250422111122252.htm