Thanh Hoa affirms its position and raises tourism level

Rich heritage resources are extremely favorable conditions for Thanh Hoa to exploit, promote values, and develop diverse tourism products.

Convergence of potential and advantages

Thanh Hoa is considered one of the localities with many favorable conditions to exploit and develop the "smokeless industry".

Located in the northernmost part of the Central region of the country, Thanh Hoa has an important strategic position, playing a connecting role between the Red River Delta, the Northwest and the North Central regions; has a convenient transportation system with all types of roads, North-South railways, international border gates, deep-water seaports, and airports connecting with provinces and cities across the country.

With the advantage of converging all the potentials of three economic regions: midland, plain and coastal, Thanh Hoa possesses rich, diverse, unique tourism resources of national and international value, with more than 1,535 relics and scenic spots.

In addition, there are many unique and special traditional cultural festivals; rich and attractive local cuisine... synchronous transportation system; along with the potential of having all three ecological regions: mountainous, midland, plain and coastal areas, that is the tourism infrastructure that is increasingly invested in a systematic and quality manner.

These are extremely favorable conditions for Thanh Hoa to exploit, promote values, and develop diverse tourism products.

Up to now, in Thanh Hoa province, there are 81 tourism business investment projects with a total registered capital of nearly 153,000 billion VND, including many large economic groups with leading experience and capacity in Vietnam in the field of tourism investment, such as Vingroup, Sungroup, Flamingo, FLC... have been implementing projects, resorts, health care, sports, and entertainment complexes of high class and large scale in Thanh Hoa.

In 2024 alone, in addition to destinations that have affirmed their brands, new destinations are gradually asserting their strong position and role on the Vietnam tourism map such as Flamingo Ibiza Resort Complex (Hoang Hoa); Sea square, water music, walking street, night market, street art performances, Sun World water park, Memorial area for compatriots, cadres, soldiers and students from the South who gathered in the North (Sam Son City)...

Many tourism stimulus activities, linkages, and cooperation in developing Thanh Hoa tourism with domestic localities and units, along with many promotional activities, promotion, and investment attraction activities for developing Thanh Hoa tourism have been organized in Korea; China, Japan, Australia, New Zealand, Thailand, Taiwan (China), Singapore, etc.

Activities of association and cooperation in tourism development with localities and tourism enterprises through conferences on tourism development cooperation signing continued to be carried out, organizing to welcome many delegations of travel businesses and press from provinces and cities in the Southeast, Central, Central Highlands, and Northwest regions to survey and connect tours, tourism products, etc.

In addition to attracting investment in tourism infrastructure, in 2024, Thanh Hoa province has focused all resources to successfully organize 145 typical cultural, sports and tourism activities and events of large scale and quality at tourist areas and destinations throughout the province; including 85 cultural events, 30 sports events and 30 tourism events organized throughout the year, contributing to realizing the message "Thanh Hoa Tourism - Four Seasons of Fragrance", enriching the experience for tourists.

Thanks to that, in recent times, Thanh Hoa province has continuously been in the leading group on the Vietnam tourism map. The number of searches for Thanh Hoa tourism has increased rapidly, ranking among the top in the country.

The growth of Thanh Hoa tourism industry has demonstrated the belief in strong development, and has gradually affirmed its important position and role in socio-economic development, contributing to job creation, hunger eradication, poverty reduction, ensuring social security, preserving and promoting the cultural values ​​of the province.

In 2024, Thanh Hoa tourism industry will welcome 15,300,000 visitors, an increase of 22.5% compared to 2023, reaching 110.9% of the 2024 plan (of which international visitors are estimated at 719,000); total tourism revenue is estimated at 33,815 billion VND, an increase of 38% compared to 2023, reaching 104.4% of the 2024 plan (of which total revenue from international tourists is 375,000,000 USD).

Sam Son Beach Square, the highlight of Thanh Hoa tourism

Aiming to truly become a spearhead economic sector

Ms. Vuong Thi Hai Yen, Deputy Director of the Department of Culture, Sports and Tourism of Thanh Hoa province affirmed: "2024 can be said to be a breakthrough year in attracting investment in tourism and culture when many new attractive and high-quality products and service packages are put into operation and serve tourists after a process of attracting investment. This is considered a huge boost, creating a breakthrough to attract tourists".

To maintain tourism growth, Ms. Yen said Thanh Hoa province has been focusing on synchronously and effectively implementing key groups of solutions.

Strengthening links with localities in branding - marketing and tourism promotion in key markets; enhancing exchanges and information provision between Thanh Hoa and localities across the country on programs and plans to organize important cultural and tourism events of localities to participate in and promote tourism.

Coordinate with the Vietnam National Administration of Tourism to carry out domestic and international tourism promotion and diplomacy events. Mobilize and encourage tourism service businesses in the province to develop attractive tourism stimulus packages with the motto "maximize quality, minimize cost".

Promote the communication campaign with the message "Thanh Hoa Tourism - Four Seasons of Fragrance" and "Thanh Hoa Tourism, a safe and attractive destination" on central and local television channels, on websites, digital platforms and at key airports across the country.

According to Ms. Yen, Thanh Hoa tourism is entering a new stage of development, with many internal difficulties to overcome and objective challenges to face.

However, tourism is also facing a new opportunity to take off, which is Resolution No. 58-NQ/TW dated August 5, 2020 of the Politburo on "Building and developing Thanh Hoa province to 2030, with a vision to 2045", which determined that by 2030, Thanh Hoa tourism will strive to become a spearhead economic sector and one of the centers of the North Central region and the whole country.

It can be affirmed that the strong growth of Thanh Hoa tourism in recent times has created momentum for localities and investors to continue improving the quality of tourism products, creating many attractive destinations for tourists, contributing significantly to the socio-economic development of the province, aiming to become the key tourism development center of the country.

“In 2025, Thanh Hoa Department of Culture, Sports and Tourism will organize 150 events, including 89 cultural events, 25 sports events and 36 tourism events. This will be the “leverage” to help Thanh Hoa successfully achieve the goal of welcoming 16,000,000 tourists, while spreading the message “Thanh Hoa Tourism - Four Seasons of Fragrance”, “Thanh Hoa Tourism - Safe and Attractive Destination”, Ms. Yen said.

Source: https://bvhttdl.gov.vn/thanh-hoa-khang-dinh-vi-the-nang-tam-du-lich-20250423164240996.htm