Hanoi Promotion Month stimulates year-end consumption

After officially activating more than 1,000 promotional points of sale, especially 50 Golden Points, businesses participating in this year's Hanoi Promotional Month program all recorded increased purchasing power compared to normal. Consumers are excited to buy products at preferential prices.

Discount programs during Promotion Month attract consumers to participate in shopping.

At Mediamart My Dinh electronics supermarket, information signs about discount and promotion programs are displayed right at the entrance, attracting consumers to shop.

Purchasing power increased by 30-50%

Director of Mediamart My Dinh Supermarket Pham Hoang Hanh said that continuing to participate in the Hanoi Promotion Month program in 2024, the unit has worked with suppliers since the beginning of the fourth quarter to prepare goods and the best promotional programs for consumers with more than 30,000 products focusing on televisions, refrigerators, washing machines, air conditioners, household appliances, technology products...

Mediamart electronics supermarket runs many shocking discount programs.

The unit has worked with manufacturers and distributors to ensure sufficient supply of goods to meet consumer needs and have the best price policy. Thereby, many promotional programs have been implemented such as: "Buy one get one free", "Deep discounts, stimulate demand". During this year's Promotion Month, Mediamart has simultaneously discounted many products from 15 to over 50%. In addition, the unit has also launched programs such as "Buy now, pay later", "Pay in installments for 0 VND", and issued online shopping vouchers to stimulate shopping. Grasping the current consumer trend, Mediamart also focuses on online sales channels with many online incentives when combined with banks and payment gateways. The rate of online sales is currently about 30-40%. “With the implementation of a variety of promotional solutions to stimulate consumption, purchasing power during the implementation of the Hanoi Promotion Month 2024 program at Mediamart has increased by 30-50% compared to the same period last year,” said Mr. Pham Hoang Hanh. Participating in the “Golden Day of Shock Prices” event in the Hanoi Promotion Month 2024 program, Sapo Bakery store (at 8 Quang Trung, Ha Dong district, Hanoi) recorded a revenue growth of about 40-50% compared to normal days.

Confectionery is 50% off normal price at Sapo Bakery.

“From 3:30 p.m. to 10 p.m., from December 21 to 24, we run a 50% discount program on cakes, biscuits, coffee, drinks, cake boxes, tea boxes, etc. As of the afternoon of December 21, the number of customers coming to the store exceeded our expectations with about 400-500 customers,” said Mr. Nguyen Dao, Head of Marketing Department of Sapo Bakery Store. According to a representative of Sapo, customers mainly come to buy directly, so the store has increased its service staff so that customers do not have to wait long during peak hours. The Hanoi Promotion Month program also has the participation of general supermarkets. At Winmart Royal City supermarket (Thanh Xuan district, Hanoi) - one of 50 "Golden Promotion Points" in the area, a series of promotional programs are also being applied by the supermarket, especially for food, fashion, household appliances, etc.

Consumers shop at Winmart Royal City supermarket.

Winmart representative said that with the orientation of implementing the "good price" strategy throughout the year, the unit has regularly implemented promotional programs of up to 50%, buy 1 get 1 free, ... Brand Week program, at the same time, applied a fixed 20% membership discount on WinEco clean vegetables and MEATDeli chilled meat. In addition, to prepare for the peak market period in the last months of the year, serving the Hanoi Promotion Month 2024 program, the retail chain WinMart/WinMart+/Win has proactively worked with suppliers many months ago to increase inventory by 20% compared to the same period last year, ensuring abundant supply, avoiding shortages or sudden price increases.

Contribute to stimulating consumer demand

Discounts from businesses and units participating in the Hanoi Promotion Month 2024 program have brought good shopping opportunities to consumers. Ms. Duong Minh Trang (in Nam Tu Liem district, Hanoi) said that every year, the Hanoi Promotion Month program is held in November, but this year it is held in December, at this time only more than 1 month before Lunar New Year, so my family took advantage of the deep discounts to shop for Tet goods.

Promotional program applies to many different industries and products.

Launched in 2009, Hanoi Promotion Month is a large-scale promotional event implemented by the city. The program is held annually with the aim of stimulating consumption, promoting production and business activities and economic growth in the capital. The leader of the Hanoi Center for Investment, Trade and Tourism Promotion said that with the participation of nearly 500 businesses responding to promotional activities in many forms, the Hanoi Promotion Month program is implemented with many highlight activities to increase attraction and effectiveness. Taking place from December 19 to 22, 2024 throughout the city, the program has a series of events: "Hanoi Shopping Festival", "Hanoi Super Shopping Festival", "1,000 Promotion Points - Bustling Promotions", "Golden Day Shock Price".

Consumers line up to pay.

Thereby, the program contributes to strengthening trade promotion activities, boosting consumption of Vietnamese branded products and services, promoting production and business activities, supporting businesses to promote products and services; displaying, introducing, and opening for sale with attractive promotions of up to 100% through both traditional and e-commerce forms. In order for the Hanoi Promotion Month program in 2024 to create conditions for businesses to consume goods, the units also requested departments, branches and sectors to step up promotion work about the program so that consumers can grasp the big promotional programs at the end of this year.

Source: https://nhandan.vn/thang-khuyen-mai-ha-noi-kich-cau-tieu-dung-cuoi-nam-post851956.html