Participating in ITB Berlin 2025, Saigontourist Group promotes attracting European tourist market

Saigontourist Group has implemented many programs to promote and advertise Vietnamese tourism as well as continue to attract European tourists.

Taking place from March 4 to 6, 2025 at the Messe Berlin Exhibition Grounds, Berlin, Germany, the International Tourism Fair ITB Berlin 2025 welcomes about 5,600 exhibitors from 190 countries and territories, attracting 100,000 visitors, 24,000 attendees to connect and negotiate with exhibitors and other exhibitors about services and tourism. Saigontourist Group and Vietnam Airlines Corporation co-organize and participate in the ITB Berlin 2025 fair at the Saigontourist Group - Vietnam Airlines joint booth.

Mr. Vu Quang Minh - Ambassador Extraordinary and Plenipotentiary of the Socialist Republic of Vietnam to the Federal Republic of Germany (middle) with the delegation of Saigontourist Group and Vietnam Airlines at the joint booth of ITB Berlin 2025 Fair

ITB Berlin is the leading international trade fair for travel companies, booking system developers, airlines, hotels, destinations and other tourism-related businesses. ITB Berlin 2025 is a tourism hub and has an impact on the travel experience worldwide.

"Participating in the ITB Berlin 2025 International Fair is a great opportunity for Saigontourist Group to continue introducing high-quality tourism products and services to the international market, while focusing on expanding the market and exploiting new cooperation opportunities through meetings, working sessions, exchanges, and signing tourism development cooperation agreements with international partners participating in the fair. With the diversity and uniqueness of Vietnamese tourism, we believe that the promotional activities of the two leading tourism and aviation corporations in Vietnam will attract the attention of many customers and potential partners," said Mr. Pham Huy Binh - Chairman of Saigontourist Group.

Participating in the ITB Berlin 2025 International Fair is a great opportunity for Saigontourist Group to continue introducing high-quality tourism products and services to the international market.

At the ITB Berlin 2025 Fair, Saigontourist Group has the participation of member units that are leading representatives in the fields of accommodation and travel services, including Saigontourist Travel Service Company and 5-star hotels Rex Saigon, Grand Saigon, Majestic Saigon and Caravelle Saigon. Saigontourist Group and its member units introduced diverse tourism products and services, while promoting the image of Vietnamese tourism and Ho Chi Minh City tourism to the international market, especially the European and German markets.

During the three days of ITB Berlin 2025, the 5-star Majestic Saigon Hotel offers a special promotion package "100-year-old Mark" for 1 guest, priced from 6,499,000 VND when staying 2 nights at the hotel. Also here, the 5-star Rex Saigon Hotel offers a direct booking promotion, with a direct 50% discount on the published price for visitors to the fair. The 5-star Grand Saigon Hotel also offers many attractive incentive packages to the fair with a variety of banquet, conference, MICE and accommodation services such as the Heritage package including daily laundry service, the Premium Luxe package including daily minibar, the Elegance Retreat package including daily lunch (dinner) and the Opulent Escape package including 1 airport pick-up or drop-off... The 5-star Caravelle Saigon Hotel launches an attractive incentive exclusively for guests attending the International Tourism Fair ITB Berlin 2025 with a 25% discount compared to the best current price if booking 21 days in advance or a 30% discount compared to the best current price if booking 30 days in advance.

Saigontourist Group and its member units have introduced diverse tourism products and services, while promoting the image of Vietnamese tourism.

Saigontourist Group and its units actively carry out tourism promotion activities with hundreds of international partners in an effort to boost the development of two-way tourism between Vietnam and Germany, continuing to enhance business cooperation opportunities, providing products and services through meetings, exchanges, and signing agreements with international tourism partners participating in the fair.

On the second day of ITB Berlin 2025, March 5, 2025, from 4:00 p.m. to 6:00 p.m. (local time) at the joint booth of Saigontourist Group - Vietnam Airlines, there will be a "Happy Hour" program - Business Meeting and a "Lucky Draw" lucky draw program. Here, hundreds of partners and attendees will have the opportunity to enjoy delicious Vietnamese dishes and participate in exchange activities with many valuable and attractive gifts from Saigontourist Group and Vietnam Airlines.

The program of joint participation and companionship at the International Tourism Fair ITB Berlin 2025 is one of the important activities of Saigontourist Group and Vietnam Airlines.

Germany and the German-speaking market are important international tourist markets for Vietnam tourism as well as Saigontourist Group. According to statistics, the number of German and German-speaking tourists of the Saigontourist Group system annually welcomes and serves hundreds of thousands of arrivals, bringing in thousands of billions of VND in revenue. In particular, at hotels, resorts, golf courses, conference centers, seminars, etc. belonging to Saigontourist Group in Ho Chi Minh City and localities nationwide, annually welcome and serve hundreds of thousands of German visitors in particular and the German-speaking tourist market in general, mainly high-end and business travelers, bringing in thousands of billions of VND in revenue. Meanwhile, at Saigontourist Travel Service Company (Saigontourist Travel), a subsidiary of Saigontourist Group, is currently the leading travel company in Vietnam with outstanding strengths in attracting tourists from the European and German markets, serving thousands of European visitors to Vietnam every year on air and sea tours. On the other hand, every year, Saigontourist Travel has taken tens of thousands of Vietnamese tourists to visit and travel in Europe.

The program of joint participation and companionship at the International Tourism Fair ITB Berlin 2025 is one of the important activities of Saigontourist Group and Vietnam Airlines, following the international events that the two sides have cooperated to implement before, with the aim of promoting the image of Vietnamese tourism to international friends, contributing to the development of tourism in Ho Chi Minh City and Vietnam. In particular, the most typical are the Vietnam - US two-way tourism investment promotion program in the US in 2022, the WTM London International Tourism Fair in 2023, 2024 in the UK, the Vietnam Tourism Promotion Program in 2023 in Japan , the ITB Berlin International Tourism Fair 2024 in Germany, the Vietnam Destination Launch Program in the Chinese market in April 2024, the Vietnam - Cambodia Tourism Promotion Program "Two Countries - One Destination" in July 2024.

Next, Saigontourist Group will cooperate with Vietnam Airlines to co-organize the Vietnam - Europe Tourism Promotion Program in Munich, Federal Republic of Germany in October 2024, the Vietnam - Malaysia Bilateral Tourism Development Cooperation Program in November 2024 on the occasion of the official visit to Malaysia of the high-ranking delegation of the Party and State of Vietnam led by General Secretary of the Central Committee of the Communist Party of Vietnam To Lam. Most recently, the two groups will coordinate to implement the Program to introduce Vietnamese destinations in Japan and the 30th Anniversary of Vietnam - Japan flight route on December 4, 2024 in Tokyo.

Source: https://nld.com.vn/tham-gia-hoi-cho-itb-berlin-2025-saigontourist-group-day-manh-thu-hut-thi-truong-khach-chau-au-196250306144212401.htm