Thai Nguyen: Activating potential, promoting tourism breakthrough

The Thai Nguyen 2025 tourism stimulus program has the participation of many tourism businesses.

This is considered one of the key activities to realize the goal of welcoming over 6.2 million visitors and achieving revenue of VND 3,500 billion in 2025.

Awakening the potential and the problem of sustainable development

As a midland and mountainous region rich in national cultural identity, possessing a diverse ecosystem and a long history and revolution, Thai Nguyen has all the conditions to develop into an attractive destination.

From the famous Tan Cuong tea region to Nui Coc Lake tourist area, from the mysterious Phuong Hoang cave - Mo Ga stream to the sacred ATK Dinh Hoa, Thai Nguyen has both natural landscapes and cultural depth and traditional values.

Not only that, the province is also the center of the Viet Bac region, with convenient trade connections with Hanoi and the midland and mountainous provinces of the North.

However, despite possessing great potential, Thai Nguyen tourism industry has not yet made a clear breakthrough.

The reason comes from the fact that tourism products are still monotonous, lack unique experiences, support services are not synchronized, and promotion work has not been invested in proportionately.

In particular, limited regional connectivity makes the destination's appeal not strong enough to retain and attract a large number of visitors.

Tourism stimulus program 2025: New breakthrough momentum

Faced with that reality, the Thai Nguyen Tourism Stimulus Program in 2025 is expected to become an important lever to unleash potential, attract domestic and international tourists, and contribute to building the Thai Nguyen tourism brand as a friendly, attractive, and worth-experiencing destination.

The program focuses on major groups of tasks: Promoting the image of Thai Nguyen tourism, affirming its position as a safe and unique destination. Introducing unique products and quality services, enhancing the experience for tourists.

Promote regional connectivity, cooperation between localities, create interconnected, multi-point itineraries. Improve the quality of services, accommodation facilities, and tourism human resources. Apply technology and digital transformation in communication and destination promotion.

At the launching ceremony, 46 units registered to participate, including: 7 travel companies, 11 accommodation establishments, 15 restaurants - shopping spots, 13 typical tourist areas and spots.

The total value of the stimulus packages is up to nearly 22 billion VND, implemented from April to September 2025.

This is a clear demonstration of the strong participation of the business community, arousing the spirit of cooperation and action for local tourism.

Detailed information about promotional packages and experience programs will be continuously updated on media platforms, social networks and tourist support channels.

Launching of Thai Nguyen - Hanoi Tourism Association. Mr. Nguyen Huu Cuong, General Director of Trang An Travel Company (middle) was appointed as the Association Chairman.

Strengthening links: Establishment of Thai Nguyen - Hanoi Tourism Association

On the same day, Thai Nguyen Tourism Association officially announced the decision to establish Thai Nguyen - Hanoi Tourism Association, marking an important step in connecting businesses, sharing resources and promoting the image of Thai Nguyen in the key tourism market in the North.

The association consists of 18 members who are tourism and service businesses based in Hanoi, and are natives of Thai Nguyen who are actively working in this field.

Mr. Nguyen Huu Cuong, General Director of Trang An Travel Company was appointed as Branch Chairman.

The establishment of the Association opens up opportunities to share experiences, expand customer networks, link tours between the two localities, and is an important bridge in building the image of Thai Nguyen as a more dynamic, friendly and professional destination.

Solutions for developing Thai Nguyen tourism in the coming time

To realize the goal of making tourism an important economic sector, Thai Nguyen province has proposed many key solutions: Strengthening stimulus activities, creating unique and flexible experiential programs according to seasons and festivals.

Diversify and improve the quality of products and services, focusing on eco-tourism, weekend resorts, agricultural and craft village experience tourism;

Promote public-private cooperation and linkages between levels, sectors and businesses to build a synchronous tourism ecosystem.

Focus on preserving natural resources, national cultural identity, developing tourism associated with the environment and community.

Promote investment in tourism, attract large enterprises to develop infrastructure, entertainment areas, and accommodation services.

Organize regional, national and international sports events and tournaments to enhance the destination's image on the Vietnam tourism map.

Applying information technology and digital transformation in promotion activities, service booking, and smart tourism management.

Training and fostering a team of tourism human resources with skills, professionalism, understanding of local culture and foreign languages.

With systematic and synchronous steps and strong participation from the government to businesses, Thai Nguyen is gradually removing bottlenecks, promoting strengths, expanding connections, thereby creating momentum for tourism to become a driving economic sector, making an important contribution to local socio-economic development in the coming years.

Source: https://bvhttdl.gov.vn/thai-nguyen-kich-hoat-tiem-nang-thuc-day-du-lich-but-pha-20250423090827396.htm