Techcombank's Brand Strategy Through Community-Engaging Sports Activities: Alongside the Techcombank Ho Chi Minh City International Marathon, the 9th World Conference on Community Sports 2024 was officially held over three days, from December 5th to 7th, at Global City – dubbed the new Downtown of Ho Chi Minh City – with many meaningful contents and the theme "Conquer the Next Mountain, for those who dare to try." At the event, Techcombank was seen as a prime example of a successful brand strategy through community-engaging sports activities, showcasing its seven-year journey to build a symbolic running event for Ho Chi Minh City. The conference attracted many experts and guests interested in the field of community sports worldwide, including Mr. Chris Robb – founder and CEO of MPW. At the conference, participants exchanged ideas, shared experiences, and learned from each other about issues, challenges, and opportunities related to community sports and the sustainable development of organizations when partnering with community sports events. One of the key topics discussed at this conference was the role of community sports events in the sustainable development of businesses and organizations. Drawing on the case of Techcombank's partnership with the Ho Chi Minh City International Marathon, speakers shared analyses and highly praised Techcombank's brand strategy, its positive impact on the community, and the promising results achieved. The Techcombank Ho Chi Minh City International Marathon was highly regarded by experts for its brand approach and community-oriented strategy. Pioneering in engaging with community sports events – building a foundation for healthy living – Techcombank has made its mark with seven successful seasons of the Techcombank Ho Chi Minh City Marathon. Embracing the spirit of "Excellence Every Day," this tournament has had a positive impact on the community, with over 18,000 athletes expected to participate from August 8-12. This affirms Techcombank's sustainable development strategy.
Ms. Thai Minh Diem Tu - Marketing Director of Techcombank - exchanging ideas with leading global experts at MPW 2024. Photo: Techcombank
Ms. Thai Minh Diem Tu - Marketing Director of Techcombank - participated in two discussion sessions with experts on the "Business Perspective" aspect of partnering with the iconic running events of Ho Chi Minh City and Hanoi, Vietnam's two largest cities. At the same time, Techcombank representatives affirmed Techcombank's sustainable development strategy at the Sustainable Summit: 7 pillars that can help develop events and businesses, including partnerships, participation, people, planet, profile, and prosperity. In particular, Techcombank consistently collaborates with local authorities and stakeholders in building community sporting events such as the Techcombank Ho Chi Minh City International Marathon, contributing to the overall socio-economic development of the locality . With its vision of "Transforming the financial industry, elevating the quality of life," Techcombank has become one of the most successful banks in providing financial solutions to customers and contributing to community development.
Source: https://tuoitre.vn/techcombank-phat-trien-ben-vung-cung-cong-dong-20241209225054302.htm
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