Techcombank is considered a successful example of brand strategy through community-engaging sports activities.
The 9th World Conference on Community Sport 2024 with the theme "The Next Mountain, for Those Who Dare to Try". Photo: Techcombank
Techcombank's brand strategy through community-engaging sports activities On the sidelines of the Techcombank Ho Chi Minh City International Marathon, the 9th World Conference on Community Sports 2024 was officially held for 3 days from December 5 to 7 at Global City - known as the new Down town of Ho Chi Minh City with many meaningful contents and the theme "Overcoming the next mountain, for those who dare to try". At the event, Techcombank was considered a typical example of successful brand strategy through community-engaging sports activities in the 7-year journey to build the iconic race of Ho Chi Minh City. The conference attracted the participation of many experts and guests interested in the field of community sports around the world, including Mr. Chris Robb - founder and CEO of MPW. At the conference, everyone exchanged ideas, shared experiences and learned from each other about issues, challenges and opportunities related to community sports as well as the sustainable development of organizations when accompanying community sports events. One of the topics raised at this conference was the role of community sports events in the sustainable development of businesses and organizations. From the typical case of Techcombank when accompanying the Ho Chi Minh City International Marathon, the speakers shared their analysis and appreciation of the brand strategy, the positive spread of Techcombank to the community and the positive results that the brand has achieved. The Techcombank Ho Chi Minh City International Marathon is highly appreciated by experts for its brand approach strategy and orientation for the community. A pioneer in connecting with community sports events - creating a foundation for healthy living, Techcombank has left its brand mark with 7 successful seasons of the Techcombank Ho Chi Minh City Marathon event. Aiming at the spirit of "Being better every day", this tournament has spread positively in the community with more than 18,000 athletes participating on December 8. Affirming Techcombank's sustainable development strategy
Ms. Thai Minh Diem Tu - Marketing Director of Techcombank - discussed with the world's leading experts at MPW 2024. Photo: Techcombank
Ms. Thai Minh Diem Tu - Marketing Director of Techcombank - participated in sharing with experts in two discussion sessions on Business Perspective when participating in the iconic running races of Ho Chi Minh City and Hanoi, the two largest cities in Vietnam. At the same time, Techcombank representative also affirmed Techcombank's sustainable development strategy in the Sustainability Summit: 7 pillars that can help develop events and businesses including cooperation, participation, people, planet, profile, prosperity. In particular, Techcombank always accompanies local authorities and parties in building community sports events such as the Techcombank Ho Chi Minh City International Marathon to grow stronger, contributing to the overall development of the local socio-economy . With the vision of "Transforming the financial industry, enhancing the value of life", Techcombank has become one of the successful banks in providing financial solutions to serve customers and accompanying the development of the community. Source: https://tuoitre.vn/techcombank-phat-trien-ben-vung-cung-cong-dong-20241209225054302.htm
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