Techcombank leads the list of outstanding media brands in the banking industry

The excitement of major TV shows such as Anh trai vu ngan cong gai , Anh trai say hi , investment in program sponsorship, along with interactive minigames to attract users, personal finance livestreams, organizing marathons and short videos also help banks create a large amount of discussion during the year.

The ranking was voted by YouNet Media to honor brands that have constantly strived and innovated to bring quality content and experiences to Vietnamese audiences.

Thus, after 2 years of absence, the Techcombank brand has regained the #1 YMI Brand of the Year 2024 Banking industry champion position. In 2024, Techcombank made a strong impression on social networks with 9/12 months in the Top 5 YMI Brand of The Month, of which 3 times it reached the #1 position in the entire industry. VPBank is at #2 YMI Brand of the Year 2024 with 11/12 months in the Top 5 YMI Brand of the Month. Followed by ACB, VIB and BIDV.

According to some experts, Techcombank's success comes from a consistent strategy pursued over many years, focusing on data, technology, customer experience, creative communication and sustainable development. As a pioneer bank in technology and new initiatives, the successes that Techcombank has achieved from its "Zero Fee" or "Automatic Profit" policies have created a strong influence on the digitalization of the entire banking industry, contributing to maintaining its position as the number 1 bank in many aspects.

Returning to the 2024 Banking brand rankings, according to YouNet Media, a series of events that helped the community continuously mark the Techcombank brand include becoming a Diamond Sponsor for Anh Trai Vuon Ngan Chong Gai - a high-class show connecting music, culture and national spirit that continuously entered the Top trending with the largest number of followers; or the launch of Soobin Hoang Son's music video Tien Toi Uoc Mo , along with massive promotional campaigns for Techcombank Visa Eco Payment Card, leading the trend of green cards for the environment.

Over the past 7 years, Techcombank has been remembered as a pioneer brand in initiating community running events with international quality and class standards, creating great value and influence to the public. Continuing that momentum, by 2024, Techcombank will once again affirm its leading position with two international standard running events bearing the city's logo. The 3rd Techcombank Hanoi International Marathon attracted more than 10,000 athletes and the 7th Techcombank Ho Chi Minh City International Marathon attracted nearly 18,000 domestic and international athletes.

Techcombank Ho Chi Minh City International Marathon Season 7

The ranking in YMI is determined based on key indicators such as: Brand Mention Score (Coefficient of the number of discussions mentioning the brand); Sentiment Score (Coefficient between positive and negative discussions); Buzz Score (Coefficient of total number of discussions about the brand); Audience Scale Score (Amount of actual users creating discussions). And the Techcombank brand has recorded 3/4 indicators (Buzz Score, Sentiment Score and Audience Scale Score) leading the entire industry.

The YMI Brand of the Year 2024 ranking is a list honoring brands with the most outstanding and effective communication activities on social networks in 2024, announced by YouNet Media - a leading company in Vietnam specializing in providing social media data analysis services (Social Media Analytics) and market research based on digital data. This ranking includes the Top 5 brands from 6 different industries (Beer Industry, Liquid Milk Industry, Powdered Milk Industry, Banking Industry, Insurance Industry, Ecommerce Industry).

Source: https://thanhnien.vn/techcombank-dan-dau-bang-thuong-hieu-truyen-thong-noi-batnganh-ngan-hang-185250226141025945.htm