TH Group moves up the rankings on the brand map of fast-moving consumer goods

With double-digit growth each year, TH Group has consistently been in the top brands and products favored by consumers for many consecutive years. A remarkable milestone According to the survey report of the "11th Global Brand Footprint" project by Kantar Group (UK) on leading brands in the field of fast-moving consumer goods, TH Group has made a leap in brand in 2022-2023. According to this report, TH continues to maintain its position as "Top 2 Milk and dairy product brands most chosen by urban consumers" (Ho Chi Minh City, Hanoi, Da Nang, Can Tho). In rural areas, the ranking of the TH brand has jumped 2 places to Top 4. With spectacular growth as the only milk brand in the Top 5 to increase purchases and attract an additional 130,000 households in 2022, TH is increasingly trusted and accepted nationwide. TH has gradually succeeded in changing consumer habits associated with healthy products. In urban areas, TH firmly holds the position of Top 2 "Most chosen brand" in the fast-moving consumer goods sector, up 2 places compared to 2021. With constant efforts to innovate, understand consumer needs and boldly research new flavor combinations, fresh milk products under the TH brand have attracted the attention of consumers and affirmed themselves as a leading brand in the market.

TH branded products are always trusted and chosen by consumers - Photo: TH

Pioneering to lead In Vietnam, TH Group is known as a pioneer in applying high technology to dairy farming and milk processing. In recent times, TH has actively innovated and created, providing many new lines of fresh milk and beverage products to meet the diverse needs of consumers. TH's goal is to become a leading "nutrition expert" in the industry. With superior thinking and the application of high-tech agriculture to the production and processing of fresh milk, TH true MILK branded dairy products are not only the preferred choice of domestic consumers but are also exported to China and ASEAN countries. For many years, the TH brand has always been highly appreciated by consumers, domestic and international experts with a series of prestigious awards at home and abroad. Specifically, TH has continuously achieved National Brand for many years; Asia-Pacific International Quality Award 2021; Organic Product Award for Community Health… Developing for community health, TH's investment projects all apply high technology, science and technology and management science intertwined. Thanks to that, TH branded products are all beneficial for health; prioritizing the health and interests of consumers. With a series of products successfully researched and developed, well received and trusted such as fresh milk, nut milk, fruit juice, purified water, herbal tea and most recently, the nutritional formula product for the golden age of children TH true FORMULA, TH is firmly on the "Road of healthy drinks". In the coming time, TH Group is committed to continuing to create products for the community, not only stopping at beverage products but also to make Vietnam a "Kind Kitchen" of the world.

TTO

source: https://tuoitre.vn/tap-doan-th-thang-hang-tren-ban-do-thuong-hieu-cac-mat-hang-tieu-dung-nhanh-20230714103703604.htm