DOJI GROUP HAS BEEN RECOGNIZED AS A NATIONAL BRAND OF VIETNAM FOR 12 CONSECUTIVE YEARS

On the evening of November 2, 2022, DOJI Gold and Gemstone Group was honored to be recognized as the Vietnam National Brand in 2022. This is also a milestone marking 12 consecutive years that DOJI Group has been recognized as a Vietnam National Brand.

The event was solemnly organized by the Ministry of Industry and Trade at the National Convention Center with the theme "Creating the Future" in the presence of Prime Minister Pham Minh Chinh and many leaders of the Party, State and representatives of enterprises.

Comrade Tran Tuan Anh, Politburo member, Head of the Central Economic Commission and Comrade Bui Van Cuong, member of the Party Central Committee; General Secretary, Head of the National Assembly Office awarded the title of Vietnam National Brand 2022 to Mr. Duong Anh Tuan - Deputy General Director of DOJI Jewelry Group.

At the ceremony to announce products achieving the Vietnam National Brand in 2022, Prime Minister Pham Minh Chinh commended and congratulated 172 enterprises with products achieving the national brand, highly appreciating the efforts of the enterprises: "Vietnamese enterprises and enterprises achieving the national brand not only demonstrated excellent production and business tasks, creating jobs for millions of workers, but also joined hands with the whole country to prevent the pandemic, with many other activities and noble gestures, contributing to enhancing the image and prestige of Vietnam."

Prime Minister gives direction speech at the Ceremony to announce products achieving Vietnam National Brand 2022

Over nearly two decades, the Vietnam National Brand Program has affirmed its position as the Government's only long-term trade promotion program to build and develop national brands through product brands.

To achieve the title of Vietnam National Brand, enterprises' products must meet three selection criteria, including: Quality, Innovation and Pioneering capacity, contributing to affirming Vietnam as a country with quality goods and services and high competitiveness in the international market.

The 2022 National Brand selection attracted the participation of over 1,000 enterprises in various industries and fields across the country. The application dossiers were carefully evaluated and appraised by 39 experts in the Program's Expert Panel (2 experts evaluated 1 dossier). At the same time, the Secretariat selected reputable specialized units to evaluate the relevant criteria for each dossier, specifically: Mibrand Joint Stock Company (a partner and official representative in Vietnam of Brand Finance - a global brand valuation company headquartered in the UK) conducted a survey on brand awareness; KPMG Company assessed financial health; Vietnam National Credit Information Center (State Bank) rated credit.

At the announcement ceremony of products achieving the Vietnam National Brand 2022, DOJI Group has 04 brands achieving the Vietnam National Brand 2022 title including Diamond House, Wedding Land, Au Vang Phuc Long and DOJILAB.

Comrade Tran Tuan Anh, Politburo member, Head of the Central Economic Commission and Comrade Bui Van Cuong, member of the Party Central Committee; General Secretary, Head of the National Assembly Office took souvenir photos with representatives of enterprises whose products achieved the Vietnam National Brand 2022.

Always keeping in mind that a good brand is not only a priceless asset of the enterprise but also a national asset, DOJI always puts product quality first, invests in innovation, constantly improves advanced science and technology to bring customers products that not only demonstrate luxury and class or lead the latest trends but also contain sophisticated, unique beauty, especially still ensuring high applicability, suitable for many purposes of use.

12 years of maintaining this noble title is an affirmation of DOJI Group's position in the country's gold, silver and gemstone industry. DOJI Jewelry in particular and enterprises recognized as Vietnam National Brands in general have been contributing to building the image of a prestigious country with diverse goods and services, aiming to enhance the competitiveness of Vietnamese brands in the domestic and international markets in the integration process.

SOME HIGHLIGHTS AT THE ANNOUNCEMENT CEREMONY