Strengthening state management of milk and food advertising in newspapers and social networks

Market management forces inspect milk products. Photo: CQCC

According to the dispatch, the Ministry of Culture, Sports and Tourism requested the Department of Radio, Television and Electronic Information to preside over and coordinate with agencies and units of the Ministry of Health to handle violations in advertising activities of milk and food on radio, television, electronic information pages, social networks, online applications, digital platforms with Internet connection according to assigned authority on the basis of violations identified by competent authorities. At the same time, the Ministry will inspect advertising activities of milk and food on licensed advertising channels and programs.

The Press Department shall preside over and coordinate with agencies and units to review, synthesize and monitor advertising activities in the press, especially advertising content for milk and food; propose solutions to handle violations in advertising activities for food in the press according to assigned functions and tasks. At the same time, the Department shall direct press agencies to strictly check the documents of advertising conditions according to the provisions of the Advertising Law when advertising in newspapers and magazines.

The Department of Publishing, Printing and Distribution proactively inspects advertising activities for milk and food on publications to ensure compliance with the provisions of the Publishing Law and legal provisions on advertising on publications.

The Department of Grassroots Culture, Family and Library advises the Ministry's leaders to issue documents directing agencies and units to review and handle violations in food advertising activities; synthesizes reports to the Ministry's leaders on the implementation of reviewing and handling violations in food advertising activities in the press, on the internet, and in publications; issues documents to the Department of Culture, Department of Culture and Sports of provinces and centrally-run cities to review and handle violations in food advertising activities.

The Ministry Inspectorate strengthens inspection, examination, detection and strict handling of violations of regulations on food advertising in the press, on the internet and in publications according to regulations.

The Ministry of Culture, Sports and Tourism requires the above units to strengthen state management measures on advertising milk and food in the press to improve the effectiveness and efficiency of food safety management and report the implementation status to the Ministry before May 15, 2025.

Previously, on April 17, the Prime Minister issued Official Dispatch No. 40/CD-TTg stating: The Government has assigned the management of food safety and prevention of fake food to ministries, central agencies and People's Committees of provinces and centrally run cities according to regulations.

In order to enhance the responsibility of ministries and agencies, improve the effectiveness and efficiency of food safety management, and prevent fake foods, including fake milk, the Prime Minister requested the Ministry of Culture, Sports and Tourism to direct the organization of reviewing and handling violations in food advertising activities in the press, on the internet, and in publications according to the provisions of law.

According to VNA

Source: https://baohoabinh.com.vn/274/200407/Tang-cuong-quan-ly-nha-nuoc-ve-quang-cao-sua,-thuc-pham-tren-bao-chi,-mang-xa-hoi.htm