Nutri Brain IQ milk is hyped as a "miracle cure for autism", the Ministry of Health requires inspection

The Food Safety Department said that this unit has sent an official dispatch to the Hanoi Food Safety and Hygiene Department regarding the inspection and handling of violations in advertising activities of the Nutri Brain IQ food supplement.

According to the Food Safety Department, the media previously reported that the advertisement for the Nutri Brain IQ food supplement had signs of "exaggerating" its effects as a "miracle cure for autism". This violates regulations on food advertising.

The Food Safety Department requests the Hanoi Food Safety and Hygiene Sub-Department to conduct inspections and strictly handle organizations and individuals producing, trading, and advertising products in violation (if any) and report the results to the Food Safety Department.

Previously, the media reported that Nutri Brain IQ "exaggerated" its effects as a "miracle cure for autism", which has taken away the "golden opportunity" to cure the disease of many autistic children.

The owner of the Nutri Brain IQ milk brand also advertises that the product is made in Japan and has the effect of "treating autism spectrum disorder" through an exclusive interview with "Japan's top famous brain professor".

In this company's product self-declaration, Nutri Brain IQ milk is actually just a Nutri Brain IQ supplement, not an "autism treatment" milk as advertised by the staff.

Nutri Brain IQ milk line is produced and manufactured by Aura Care Nutrition Joint Stock Company at Dong Vang village, Phu Man commune, Quoc Oai district, Hanoi city. The product is distributed by Hoang Gia International Trade and Investment Complex Limited Company, located at No. 27, Street 3.9/1, Gamuda Gardens urban area, Tran Phu ward, Hoang Mai district, Hanoi city.

In addition, the Food Safety Department also issued a document requesting an inspection of Hikid milk products for violating regulations on food advertising.

Accordingly, the Food Safety Department received feedback from the press about the Hikid milk product being advertised in a clip, comparing "100g of Hikid equals 20 liters of fresh milk".

This agency requested the Hanoi Food Safety and Hygiene Department to inspect and handle organizations and individuals who advertise products in violation of the regulations mentioned in the article.

On the occasion of Food Safety Action Month 2025 (April 15 - May 15), the Food Safety Department (Ministry of Health) has just issued an official dispatch requesting provinces and cities to strengthen post-inspection work.

Accordingly, the Department requires strengthening post-inspection for food groups that are subject to self-declaration and registration of product declarations locally. In particular, focusing on high-risk groups and recently discovered violations, products that pose a risk to the health of sensitive groups in society such as the elderly, children, etc.

At the same time, units also need to strengthen inspections of food production and trading establishments, check declaration records, advertising records... coordinate with local authorities to strictly handle violations according to the provisions of law.

Source: https://nhandan.vn/sua-nutri-brain-iq-thoi-phong-nhu-than-duoc-chua-tu-ky-bo-y-te-yeu-cau-kiem-tra-post872963.html