What else is there to see from Son Heung-min?

Despite a slight dip in form, Son Heung-min remains an irreplaceable icon for Tottenham Hotspur both on and off the pitch.

Son Heung-min has dedicated the past decade to Tottenham Hotspur and become a legend not only on the pitch but also in the hearts of the fans. However, in the 2024/25 season, signs of his struggles began to emerge.

Lipstick and signs of decline

Since the start of the season, Son has shown inconsistent form. He has missed six big chances – a fact that is undeniable given the statistics. Furthermore, his lack of risk-taking in one-on-one situations with opposing defenders is a clear sign of a lack of confidence, something Son never lacked before.

This season, Son has only completed 28 out of 65 dribbles, significantly fewer than teammates like Dejan Kulusevski or James Maddison. This raises the question of whether age or a decline in fitness is beginning to affect his agility on the pitch.

Nevertheless, Son still showed his brilliance at crucial moments, scoring 10 goals and providing 11 assists across all competitions. It's undeniable that the South Korean star's ability to make a difference remains, and that's why he continues to be a regular starter in manager Ange Postecoglou's team.

Son still has the ability to create magical moments, albeit not as consistently as before. This shows that despite a slight decline in the South Korean star's form, Son still maintains his value to Tottenham.

Son is currently 32 years old.

This is all the more noteworthy considering Son recently signed a one-year contract extension with Spurs, expiring in early 2025, a detail that not only demonstrates the club's confidence but also reflects his importance in commercial campaigns.

Off-field contributions

Son is a "gold mine" for Tottenham, especially in Asian markets. He is an idol to millions of fans in South Korea and brings in significant revenue for the club through shirt sales and advertising activities.

Son Heung-min is not only a player on the field but also an important symbol for Tottenham in the international market. He attracts hundreds of Korean fans to watch matches live and is the main face in many of the club's advertising campaigns.

In the 2022/23 season, Tottenham sold around 700 of Son's shirts per game, a number that has even increased to over 1,000 since Harry Kane's departure. It is thanks to this significant commercial influence that Son has maintained his important position at Tottenham.

Son became the face of AIA's advertising campaigns and an ideal role model for brand development strategies in Asia. This is also why Tottenham continues to keep Son in the squad, despite his inconsistent performance on the field.

Son is still valuable to Tottenham Hotspur.

It's undeniable that Son remains a beloved figure in the Tottenham dressing room and among the fans. Teammate Djed Spence recently praised Son's dedication and effort in training sessions, even though he's not the type of captain who yells at his teammates. This proves that, even though he's no longer at the peak of his form, Son remains a shining example for younger teammates to follow.

"People might expect shouting and encouragement from the captain, but Son leads by example. He always sets a good example and demonstrates professionalism in every situation," Spence said.

Son remains Tottenham's captain and one of the club's longest-serving players. While the former Bayer Leverkusen star's performances this season may not have lived up to expectations, his mental stability and commitment to the team remain crucial for Tottenham's future.

Son Heung-min's form may have declined, but his influence and importance to Tottenham remain undeniable. Although age and changes in form may mean the 32-year-old striker is no longer at his peak, Son still retains his value both on and off the pitch.

The upcoming matches will be an opportunity for Son to prove that, despite his physical decline, he can still shine and help Tottenham overcome major challenges. With a contract until 2026, the South Korean star still has plenty of time to prove himself and continue to be an important player at Tottenham.

Source: https://znews.vn/son-heung-min-con-gi-dang-xem-post1541902.html