Bustling refrigeration market, welcoming the hot season

The hot season of 2025 is gradually "heating up", bringing the refrigeration market into the most exciting period of the year. From shopping malls to retail systems, consumers are looking to buy air conditioners, refrigerators, washing machines, air-conditioner fans... to improve their quality of life.

According to the reporter of Cong Thuong Newspaper, in just the first 2 weeks of April, air conditioner sales at major electronics supermarket chains such as: Mobile World, Dien May Xanh, MediaMart, Nguyen Kim increased by 20 - 30% compared to the same period last year. The products that are prioritized by consumers all have in common: Super energy saving, good warranty, reasonable price.

Mr. Nguyen Trung Thanh, representative of an electronics chain in Hanoi, said that customers today no longer choose the cheapest machine, but they care about the total cost of long-term use. The brand that provides energy-saving solutions and superior after-sales policies will have the advantage.

In the new wave of consumption, Casper Vietnam has become the most mentioned name when continuously launching a line of super energy-saving air conditioners, along with a "one-of-a-kind" warranty policy on the market.

Casper Vietnam announced the high-end air conditioner model LaCasper with an energy efficiency index CSPF of 8.03. Photo: Phuong Nguyen

At the strategic event called “Dawn of Infinity” held at Flamingo Dai Lai from April 10-11, Casper officially entered the second decade of development in Vietnam with a series of humanistic and customer-oriented statements.

Accordingly, leading the trend of "green refrigeration", Casper Vietnam announced the high-end air conditioner model LaCasper with an energy efficiency index of CSPF 8.03 - the highest level currently.

According to the test results from the Institute of Energy and Mining Mechanics - Vinacomin, the operating cost of this air conditioner model is only from 2,300 VND/night, calculated according to the electricity price level 3. This is an extremely economical and environmentally friendly choice in the midst of the long hot season.

With the slogan "Customer is number 1", Casper announced to reapply the 1-for-1 exchange service within 1 year for millions of products. Photo: Phuong Nguyen

In addition, with the statement "Customer is number 1", Casper announced to re-apply the 1-for-1 exchange service within 1 year for millions of products, an "unprecedented" policy in terms of scale in the electronics and refrigeration industry.

In addition, other product lines also have extremely "generous" warranty policies: Air conditioners are 3 years for the whole machine, 12 years for the compressor; washing machines are 2 years for the whole machine and up to 20 years for the motor; meanwhile, refrigerators are 2 years for the whole machine and 12 years for the compressor.

For TVs, the company guarantees the entire machine for 2 years; for air conditioners, it is 1 year; and for water purifiers, it is 2 years with components. The company representative said that in the 10th year of presence in Vietnam, the 2025 summer promotion program will offer deep discounts and great gifts. Currently, on e-commerce platforms and nationwide distribution systems, Casper is implementing many attractive combo promotions: Buy LaCasper air conditioners, get free installation; 0% installment payment within 12 months; get a voucher when buying a TV from 55 inches or more;...

With a long-term strategy, Casper is gradually approaching the role of a "national" brand in the electronics - refrigeration - household appliances industry in Vietnam, not only this summer, but also in the coming years.

Hoang Lan

Source: https://congthuong.vn/soi-dong-thi-truong-dien-lanh-don-dau-mua-nang-nong-382550.html