Shopee supports Vietnamese businesses to promote 'Made in Vietnam' products

The program aims to work with the business community and farmers to promote typical Vietnamese products, regional culture and interesting business stories to users on e-commerce platforms.

Representative of the brand "Que Viet" shares the story of bringing agricultural products to customers. Photo: Minh Lan

This is an expansion project and continues the success of the "Tinh hoa Viet du ky" program in 2024, promising to bring a new shopping and entertainment experience with many quality "Made in Vietnam" brands, diverse product lines.

The livestream episodes of "Quintessence of Vietnam Together 2025" will be broadcast periodically on the Shopee app on the 15th of every month. Some special livestream sessions will be dedicated to honoring the cultural identity of many localities and exploring unique topics.

Each broadcast will bring together a cast of guests and interesting stories that not only focus on business inspiration, but also expand the unique discovery and creativity of Made in Vietnam products or regional agricultural products.

Mr. Tran Tuan Anh - Director of Shopee Vietnam said: "The expansion of the project is part of Shopee's dedication to the local seller community in connecting local values ​​and characteristics with a wider audience through e-commerce channels. Through this, we honor Vietnamese products, affirming the pride of "Vietnamese people prioritize using Vietnamese products".

According to Mr. Tran Tuan Anh, from April 2025, Shopee will deploy special support packages, including free international shipping, market consulting services and advertising tools, helping sellers popularize Vietnamese products to users in Thailand, the Philippines, Taiwan (China), Indonesia and Malaysia.

Potential products such as handicrafts, dried foods and traditional fashion will be given priority to introduce, contributing to raising the level of Vietnamese brands on the regional e-commerce map.

Source: https://hanoimoi.vn/shopee-ho-tro-doanh-nghiep-viet-quang-ba-san-pham-made-in-vietnam-698891.html